LightFair Makes Changes to Exhibit Floor Experience

Lightfair Javits 125x86



 October 9, 2021

Lightfair Javits 400x275For the upcoming annual conference and exhibition at the Javits Center in New York City this month, LightFair is enhancing its exhibit hall experience with 45+ events, including networking opportunities, categorized lighting pavilions, educational pavilion tours and giveaways, across the three days of the trade show October 27-29.

“LightFair’s trade show allows powerful connections to be made between individuals in the lighting and design industries,” said Dan Darby, Show Director. “Whether those connections are made through exploring lighting in pavilions or attending networking events, our exhibit hall is the place to build and develop those relationships.”

Events around the exhibit hall will be presented in several locations – LightFair Live, the Special Events Area, and the Designery – as well as guided tours across five pavilions. LightFair Live will feature seven presenters discussing topics such as utilizing smart lighting and understanding Bluetooth mesh. The Special Events Area is a collaborative space for networking with industry professionals by participating in 10 events such as scavenger hunts, open houses, and meetings. The Designery offers 12 educational sessions covering topics such as composing an award-winning submittal, lighting designed for sex, and the LightFair mentorship Q&A panel.

Kicking off the trade show is the opening day speaker, Karim Rashid, who Time Magazine calls “the most famous industrial designer in all the Americas,” discussing The Business of Beauty at LightFair Live. Rashid will address how to keep businesses engaged and exciting during the mass mechanization of the 20th Century. LightFair Live will feature a line-up of an additional six sessions presented by exhibitors and member-based organizations.

Nine industry membership organizations will host networking events in the Special Events Area: Association of Energy Engineers (AEE); Illuminating Engineering Society (IES); International Association of Lighting Designers (IALD); International Association of Lighting Management (NALMCO); National Lighting Bureau (NLB); The Lighting Quotient; Women in Lighting + Design (WILD); and Women in Lighting Mexico (WIL). Networking events include presentations, a scavenger hunt, and general meeting times for visitors to connect with others in the industry.

Over three days, eight professionally led tours will educate attendees and provide an overview of LightFair’s five pavilions – Smart Pavilion, Design Pavilion, Outdoor Pavilion, The Collective, and the New Exhibitor Pavilion – along with a general show floor tour for new attendees and a tour of LightFair Innovation Award winners.

All visitors to the New Exhibitor Pavilion have the chance to win one of three $250 Visa gift cards in LightFair’s new “Watts New” contest, where attendees must log five or more visits to new exhibitors in the pavilion. The contest runs through the LightFair mobile app, where visits will be tracked and winners announced.

During daily giveaways on the trade show floor, attendees can receive LightFair “swag,” such as branded water bottles, snacks, and vouchers redeemable for free drinks.

The trade show floor, which is free admission, will showcase more than 240 exhibitors. Attendees who register for the LightFair Trade Show before Friday, October 15, will automatically be entered to win one of five pairs of tickets to The Edge, the highest outdoor sky deck in the Western Hemisphere with 360-degree views of New York City. Registration is available here .

Admission to the LightFair Conference, which runs October 25-29, is separate from trade show access. Registration for the Conference ranges from $90 to $1,495 and comes with access to some 35+ sessions across six tracks, spanning over the five days of the Conference. Sessions will range from 2-days, 1-day, daily workshops, 90- and 60-minute sessions, offering near 90 CEUs. Full Conference information and pricing is available here

LightFair 2021 has adapted to allow safer product exploration and education as outlined in its “Safer Floor. Safer Show.” guidelines. LightFair is working closely with the Javits Center to stay up-to-date on recommendations and guidelines from the CDC and the city of New York, including the vaccination requirement to attend. The full “Safer Floor. Safer Show.” protocols can be found here.


WEDNESDAY, October 27

9:15 – 10:15 a.m. at the Designery

Write & Shoot to Win: Lighting Awards 101

Speakers: Megan Carroll, President IESNYC & Ashok Sinha, Architectural Photographer & Author

Attendees will hear from the professionals behind award-winning lighting projects – the copywriters, the marketeers, designers, architects, and photographers – who often times collaborate on preparing the perfect award submittal to learn how to craft their own.

9:30 – 10:30 a.m. at Special Events Area

Women in Lighting Mexico (WIL)

Scavenger Hunt

9:30 – 10:30 a.m. at LightFair Live          

IES Presentation: Ten Pounds of Light in a 2-pound Laptop

Speaker: Brian Liebel

The IES announces The Lighting Library ™ which updates, expands, and replaces the 2010 Lighting Handbook and previous versions of all IES standards. There are approximately 5,000 pages of lighting knowledge in The Lighting Library™, including nearly 100 IES standards

9:30 – 11:30 a.m. starts at Room 1E07

New Attendee Orientation: The Understudy’s Guide to the Trade Show and Conference That Never Sleeps! + New Attendee Tour

Led by: Lisa Reed, Envision Lighting Design and Carla Bukalski, GE Current, a Daintree Company

For newbies, a trip through this trade show floor can feel like navigating the MTA without a map. Led by seasoned LightFair pros, this session is the script for success. Don’t be overwhelmed by all of the Times Square-esque lights; this session will teach how to focus attention on what’s important to each exhibitor.

10:30 – 11:30 a.m. at the Designery

Lytei Live Podcast

We’re going LIVE in New York! Stop by to witness history in the making with the first-ever live LytePOD recording at Lightfair in NYC. The honest truth, and conversations you want to hear about architectural lighting! Learn and be inspired. Featuring the creative minds of the industry: we will have a special guest join us on the show floor.

10:30 – 11:30 a.m. at the New Exhibitor Pavilion

Tour of the LightFair Innovation Award Winners, led by Mark Roush, Experience Light, LLC

This tour celebrates the industry’s most innovative products and designs introduced in the past 12 months. Our exhibitors take lighting innovation to the next level.

11:00 a.m. at the New Exhibitor Pavilion

LightFair Water Bottle Giveaway

11:30 a.m. – 12:30 p.m. at the Special Events Area

Illuminating Engineering Society (IES) Membership

Networking Event

12:00 – 1:30 p.m. at LightFair Live

Opening Day Speaker – The Business of Beauty

Speaker: Karim Rashid

Industrial speed has had a great effect on progress, communication, the global economy, and on our human psyche. Yet our human experiences are becoming less apparent and products around us have taken on a banality and certain sameness due to rapid mass-production, lack of research and development, lack of interest in a cultural significance, and low-capital investments due to the mass mechanization of the 20th Century. Businesses can only be holistic if they are able to address these issues.

2:30 – 3:15 p.m. at the Special Events Area

International Association of Lighting Designs (IALD) Membership Networking Event

The Collective Tour

Led by: Dawn Hollingsworth, Darkhorse Lightworks, LLC

Don’t miss this newly introduced, exclusive space on the show floor reserved for exhibitors who are IALD, LIRC, or IES Sustaining Members. This is your chance to explore unique products showcased by select manufacturers and experience a show-within-the-show.

2:30 – 3:30 p.m. at the Designery

Lighting Design + – 1.0 CEUs

Speaker: David Ghatan, CM King + Associates  

This course explores the value of quality lighting design; investigating designs which are greater than the sum of their parts. Through project case study storytelling we navigate the + in Architectural Lighting Design.

3:30 – 4:30 p.m. starts at the New Exhibitor Pavilion

New Exhibitor Pavilion Tour

Led by: Charles Stone, Fisher Marantz Stone

The New Exhibitor Pavilion tour features first-time exhibitors showcasing their products and technological advances for architectural and commercial lighting.

3:30 – 4:30 p.m. at LightFair Live

Exhibitor Presentation, “The Zhaga Connectivity and Serviceability Vision for Smart Cities and Smart Buildings.”

Speaker: Mark Duffy, Chair of the Zhaga General Assembly

The presentation will address the smart standards described in Zhaga Books 18 and 20 defining interfaces between indoor and outdoor luminaires and sensing / communication modules.

4:00 p.m. at the New Exhibitor Pavilion

Beverage Ticket Giveaway

4:00 – 5:00 p.m. at the Designery

Communications in the Lighting Industry

Speakers: Dane Sanders, Clanton & Associates & Chris Davis, The Lighting Agency

This conversation will explore the challenges with communication and the strategies to help break down communication barriers, build trust, and understand how to maintain positive communication in the lighting and construction industries.

4:00 – 5:50 p.m. at the Special Events Area

The Lighting Quotient

Networking Event

THURSDAY, October 28

9:00 – 10:00 a.m. at the Special Events Area

International Association of Lighting Management (NALMCO) Event

Lighting Management in the LED World, a NALMCO perspective

Speaker, Erik Ennen, NALMCO

9:15 – 10:15 a.m. at the Designery

IALD Presentation – Certified Lighting Designer Smart Exhibitor Tour

Led by: Evelyn McGowan, Jacobs

Discover the latest trends, products, and ideas in smart lighting and building solutions using sensors, controls, connectivity and data analysis to maximize efficiency, energy savings, and end-user comfort via IoT and intelligent lighting.

9:30 – 10:30 a.m. starts at the New Exhibitor Pavilion

10:30 – 11:30 a.m. at the Designery

Designed for Sex: Lighting to Enhance Dermal Features for Reproductive Behavioral Response – 1.0 CEUs

Speakers: Deborah Burnett, Benya Burnett Consultancy

Humans are evolutionarily hardwired for sex: learn how modern lighting design can enhance reproductive and behavioral response via ambient light which enables our tristimulus visual system to recognize specific dermal and hemoglobin features.

11:00 a.m. at the New Exhibitor Pavilion

Beverage Ticket Giveaway

11:00 a.m. – 12:00 p.m. at the Special Event Area

Association of Energy Engineers (AEE) Meeting

11:45 a.m. – 12:45 p.m. at the Designery

NYCxDesign hosted Conversation about Lighting

Speaker: Elissa Black, NYCxDESIGN executive director

Join NYCxDESIGN for a panel discussion exploring how New York City is a constant source of lighting inspiration. The discussion will be moderated by NYCxDESIGN’s Executive Director.

1:00 – 2:30 p.m. at the Designery

Voices of WILD: Rising for Social Change, Women in Lighting + Design – 1.5 CEUs

Speakers: Mariel Acevedo, Codeswitching; Luz Garcia, Traditional and Reverse Mentoring of Women by Women; Tanya Hernandez, Let’s Talk Leadership; Brittany Lynch, The Secret Shame of Working Moms; Amber Watnik, Books as a Catalyst for Community; Alana Shepherd, LGBTQ+ By the Numbers; and Rachael Stoner, Life in Middle Management.

Join WILD for a round of fast-paced and engaging conversations focusing on diversity and inclusiveness in the lighting industry, and specifically issues that impact lighting professionals who identify as women.

1:30 – 2:00 p.m. at LightFair Live

Exhibitor Presentation MCWONG: “Bluetooth Mesh in Action: A Review of Recent Projects”

Speakers: Blane Goettle and Scott Stenger, McWong International

McWong International is presenting a “case study jam” of numerous recent installations using its award-winning TruBlu™ Bluetooth® mesh control platform. Attendees should gain a solid understanding of the basics of Bluetooth mesh, as well as a look at projects ranging from a high-rise commercial office building and a campus business park to automotive dealerships, parking garages, and distribution centers.

1:30 – 2:30 p.m. starts at the New Exhibitor Pavilion

The Collective Tour

Led by: Brandon Thrasher, HLB Lighting

Don’t miss this newly introduced, exclusive space on the show floor reserved for exhibitors who are IALD, LIRC, or IES Sustaining Members. This is a chance to explore unique products showcased by select manufacturers and experience a show-within-the-show.

1:30 – 2:30 p.m. at the Special Events Area

Illuminating Engineering Society (IES) Lighting Library

Networking Event

2:30 – 2:45 p.m. in the New Exhibitor Pavilion

LightFair Water Bottle Giveaway

2:45 – 3:45 p.m. at the Designery

Riveting Revit Enhancements and Other Lighting Design Digital Tools – 1.0 CEUs

Speakers: Emlyn Altman, DLR Group & Travil Taullir, DLR Group

This session explores several of the latest lighting design tools available to designers and reveals unconventional ways of utilizing tools already in our lighting design repertoire.

3:00 – 4:00 p.m. at LightFair Live

International Landscape Lighting Institute (ILLI) presentation, Landscape Lighting: Prescriptive VS Artistic

Speaker: Emily Gorecki

This course will highlight the key points of successful landscape lighting design and installation. It includes the importance of overall design cohesion, safety, security, fixture selection, and client education. Do’s and don’ts and how to avoid glare will also be discussed.

3:00 – 4:00 p.m. starts at the New Exhibitor Pavilion

Outdoor Exhibitor Tour

Led by: Rajaram Bhagavathule, Virginia Tech Transportation Institute

This tour showcases a wide spectrum of environmentally responsible exterior lighting solutions: municipal, city, and street lighting; lighting for recreational/sporting events; landscape lighting; road and tunnel lighting; control systems; directional, path, step, and area lighting; bollards and underwater lighting.

3:00 – 4:00 p.m. at the Special Events Area

Women in Lighting + Design (WILD) Networking

Networking Event

4:00 – 5:00 p.m. at the Designery

Connecting the Next Generation of Lighting Professionals

Speaker: Sam Koerbel, Lytei

This conversation will center around how to create content, how to distribute it, and how social media should be a part of your business strategy no matter who you are. These powerful tools are free and will let you work smarter, faster and create measurable results.

4:30 – 5:30 p.m. at LightFair Live

How D4i and DALI-2 Will Revolutionize Lighting presented by the DALI ALLIANCE

Speakers: Michael Davidson, Synapse Wireless and Sree Venkit, Signify and Kevin Fitzmaurice, Georgia Power

5:00 – 6:00 p.m. at the Designery

Designing Lighting Magazine presents Benya’s Art and Science: Spectral Wars

Speaker: Jim Benya, Benya Burnett Consultancy

Since the invention of the electric lamp, we have increasingly had the ability to determine at least some of the spectral content of the white light we intended to create. Now that we have better tools and options, we can learn how to make the right design choices.

Friday, October 29

9:30 – 9:45 a.m. at the New Exhibitor Pavilion

LightFair Water Bottle Giveaway

9:30 – 11:00 a.m. at LightFair Live

Leveraging LIGHTFAIR to reach your target audience

Speaker: Mark Roush

Exhibitors can learn what makes an award-winning booth. Let products inform booth design NOT be booth design. Learn the importance of product positioning statements and how to create them. Let booth graphics drive a message. Let your LF Strategy come to life to incorporate successful tactics

10:30 – 11:30 a.m. at the Designery

Mentorship Q & A, Moderator Sam Koerbel

Six months ago, LightFair began its first-ever Mentorship Program, consisting of 11 mentors and 11 emerging lighting professionals. They will be connecting in person at LightFair to culminate or continue the mentorship.

11:00 a.m. at the New Exhibitor Pavilion

Black & White Cookie Giveaway

11:00 a.m. at the New Exhibitor Pavilion

Beverage Ticket Giveaway

11:00 a.m. – 12:00 p.m. starts at the New Exhibitor Pavilion

The Collective Tour

Led by: Ron Kurtz, Dark Light Design

Don’t miss this newly introduced, exclusive space on the show floor reserved for exhibitors who are IALD, LIRC, or IES Sustaining Members. This is a chance to explore unique products showcased by select manufacturers and experience a show-within-the-show.

11:30 a.m. – 12:30 p.m. at the Special Events Area

National Lighting Bureau (NLB) Event

Networking Event

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