-
Lead Generation Is Only Half the Battle. The Lead Experience Drives Lighting Agent Mindshare.
Lighting manufacturers spend a lot of money generating leads through advertising, websites, trade shows, and other marketing activities. But here’s a question worth asking: What happens to those leads once they’re generated? Generating leads is only half the battle. What happens next is just as important. A good lead management process should accomplish two things….
Sponsored Content
LUNA Goes Multi
LUNA Multi, the newest addition to the LUNA family, is your go-to solution for JBOX, fire-rated, hard ceilings, and no-cut installations. Recess it directly into the JBOX for a clean, flush finish, or add the surface-mount collar to cover the box and conceal the conduit entry. With a 36° tilt and 40° beam spread, accent and direct light exactly where it’s needed.
Sponsored Content
AREA LIGHT LUNAVIA
Sleek, Modern Design Elevates Any Outdoor Space
High design meets high performance. With OPTI-SELECT T2/T3/T4 as well as dedicated T5 distributions, plus wattage and CCT selectability, these versatile area lights deliver crisp, clean optics tailored to any outdoor application. Controls-ready, 0-10V dimming, LLLC, and DarkSky Approved.
Latest Articles
-
Häfele Canada Appoints Dave Stojni CEO
The industry leader joins the global lighting and hardware company to lead its next phase of growth in Canada. Burlington, Ontario-based Häfele Canada has appointed Dave Stojni as CEO and Managing Director. Stojni joins the company from senior leadership roles at two of Canada’s building products leaders, bringing a career built on customer relationships, business… Read More…
-
Synapse Wireless Appoints New VP/Product Management
Provider of wireless lighting control and energy management solutions Synapse Wireless has named Mike Ratushny as Vice President of Product Management. Alabama-based Synapse Wireless has appointed Mike Ratushny as Vice President of Product Management. Ratushny brings more than 25 years of experience in product management, connected building technologies, customer experience, and lighting industry business leadership.… Read More…
Market Research
-
Visual Comfort Leases Space at Former Office Property
An aging office complex in the greater Las Vegas area is under new ownership and being transformed into an open air retail and local marketplace for the community. What was a 100,000-sq.-ft. office complex sitting on 10 acres is being reimagined as The Cliff, an open-air retail, dining, and lifestyle destination. VAC Development broke ground… Read More…
-
Phoenix Lighting Adds Former Cree Lighting Products to Mix
The deal gives Phoenix an even more expansive industrial lighting portfolio, following its acquisition of Rig-A-Lite in May. Milwaukee-based industrial lighting solutions provider Phoenix Lighting has secured the exclusive rights to the intellectual property, manufacturing assets and technology associated with select industrial and commercial product lines from the former Cree Lighting business. Under the deal,… Read More…
Product Watch
-
RAB Lighting’s ALBERT Wrap Offers Adjustable Output, CCT
RAB’s ALBERT Wrap Fixture offers field-adjustable settings for output and color temperature, making it perfect for corridors, offices, and utility areas. Read More…
-
Juno Mushroom Flush Mount Pairs Classic Style with LED Efficiency
The Juno Mushroom Flush Mount blends classic design with energy-efficient LED technology, providing reliable lighting for residential & light commercial spaces. Read More…
US LightingTrends
This special weekly digest has a broad reach to those involved in all aspects of the US electrical lighting design and specification industry. US Lighting Trends provides lighting professionals insight and intelligence on industry developments that effect design and specification. From corporate news to new technologies, products and insightful opinions, USLT will become your first read in the lighting industry. Published on Tuesdays.