| |

U.S. Pole Company Changes Name, Adds 3 New Brands

California-based domestic lighting manufacturer U.S. Pole Company, Inc. has changed its name to U.S. Outdoor Lighting™, reflecting the company’s complete portfolio of outdoor lighting products and its evolving position in the market. In addition, the company has unveiled three new supporting brands to the family: Amerilume, budget friendly site and area lighting; Ameriscape, professional landscape lighting, and U.S. Sport Lighting, precision court lighting.

As a part of this transition, the company affirms that Sun Valley and U.S. Architectural Lighting will remain at the core of its business. Both brands continue to represent decades of industry experience, design excellence, and superior performance. This expanded product range and family of brands under U.S. Outdoor Lighting represent the next generation of lighting solutions to meet the complete needs of the demanding outdoor lighting spaces.

Founded by Joe Straus in 1984, U.S. Pole remains committed to its core values of high-quality manufacturing, proudly featuring an extensive line of products made in the USA..

Dennis Wells, CEO, said, “While the company’s foundation remains the same, our vision is evolving, and we have reengineered ourselves to compete in today’s market with product, service, and technology advancements.”

Related articles

U.S. Architectural Lighting Introduces AXIM Series of Contemporary Columns and Bollards for Expanded Outdoor Pedestrian Applications

Related Articles


Latest Articles

  • The Pulse of Lighting – Slow Q4. Rays of Hope for 2026?

    The Pulse of Lighting – Slow Q4. Rays of Hope for 2026?

    As the calendar turned, many in the lighting industry said “good riddance” to 2025. It was a rocky road given the impact of tariffs on the project market and product pricing. At the end of the day for most it was a “meh” year from a revenue viewpoint with tariff “inspired” pricing perhaps enabling for… Read More…

  • Who Are the 25 Most Influential People in Lighting?

    Who Are the 25 Most Influential People in Lighting?

    Paul Pompeo, principal of the renowned executive recruiting firm Pompeo Group, assembled an esteemed committee of leaders in lighting to select the 25 most Influential lighting professionals. As recently shared on the Pompeo Group website, the list of the 25 most influential people in lighting includes four manufacturers, 11 designers, and 10 lighting professionals from Read More…