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Chris Primous Joins Litetrace

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ChrisP 400x275August 18, 2022

Industry veteran Chris Primous has joined Shenzhen, China-based Litetrace as VP/Business Development & Sales.

Founded in 2014 in by an engineering team that believes Bluetooth® technologies can fundamentally change the commercial lighting control business, the company offers a complete package of fixture sensors, controllers, switches, apps, and cloud services.

Most recently, Primous served as Managing Principal of Lumassist, where he helped advance market adoption of emerging technology. Prio to that, he served as Director/Business Development at Tuya Smart and VP/OEM Sales & Industry Relations at MaxLite, among other companies.

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