By Robert Lanteigne An Evolving Canvas that Extends Interior Spaces to the Outdoors Landscape lighting is much more than just placing lights in your garden. It’s about creating an evolving canvas that connects your home’s interior with the exterior, revealing the beauty of your outdoor environment in ways that change and grow over time. By…
By Natalie Young In the highly competitive lighting industry, effective positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that the right…
Exploring the emotional impact of lighting and its influence on commercial and industrial projects with Andrew Boerschig A Focus on Function: Lighting for Practical Spaces As a commercial and industrial electrical contractor in the lighting industry, Guarantee Electrical’s projects often fall into what I like to call “meat and potato” type jobs. What does this…
Inground lighting has the power to redefine urban spaces, and at The Krog District in Atlanta, GA, Organic Lighting’s FortaCast® is doing just that. Nestled along the bustling Beltline, this innovative lighting solution not only enhances the area’s aesthetics but also transforms an underutilized green space into a vibrant community hub, inviting families, joggers, and…
By Emily Lai, LC Remember in college when you were assigned a group project? You’re put in a group made up of four people from different majors: an English major, a math major, a science major, and an art student. Now you have to do a project together that will make up 40% of your…
By Dañiel R. Luna-Fuller How to Avoid Lighting Sensor Failures: A Comprehensive Guide to Lighting Controls and Sensors We’ve all experienced the frustration of being “caught with your pants down”—especially when a lighting sensor suddenly leaves you in the dark at the worst moment. Imagine being in a restroom when the lights go out because…
By Natalie Young In the crowded lighting industry, your brand needs more than just functionality to stand out—it must resonate with your target audience. To truly make an impact and capture the attention of potential clients, your brand has to be more than just another option; it should be a beacon of innovation, reliability, and…
Nebraska Public Media’s Ron Hull Studio has undergone a major transformation, highlighted by a state-of-the-art lighting and rigging overhaul. The shift to advanced LED technology has significantly improved the studio’s energy efficiency, flexibility, and production quality. Moving away from the outdated dimmer-per-circuit system, the new network driver system allows precise control over light intensity, color,…
Early Bird registration is still open until 9/15 for the DesignLights Consortium’s (DLC) 1.5-day Controls Summit taking place October 15-16 at The Westin Hotel in Milwaukee. “Integration for the Future” is the theme of this year’s Summit. The goal is to work toward eliminating barriers to wider adoption of lighting controls and HVAC integration in…
By Robert Lanteigne As we reach the final chapter of The Non-Technical Language of Light, it’s time to delve into the fascinating world of lighting hardware. Throughout different chapters of this series, we’ve explored how lighting shapes our experiences, moods, and the very essence of the spaces we inhabit. But what about the physical elements that…
By Dañiel R. Luna-Fuller As the world continues to move toward energy efficiency and sustainability, end users increasingly recognize the value of upgrading their lighting systems to LED. However, the benefits of this transition extend far beyond just energy savings. By integrating smart controls into these systems, users can unlock a host of additional advantages,…
By Line Goyette Danny Streit, Partner and Design Director at DHS Lighting Design, shares the story of transforming the façade of 3200 West End Avenue in Nashville. With 25 years of experience in architectural lighting and control system design, Danny led the project, working closely with architects and contractors to enhance the building’s aesthetics and…
This article by Craigh DiLouie of Lighting Controls Association aims to guide facility managers in upgrading lighting systems in existing buildings by integrating LED technology with advanced lighting controls. It covers three main options for retrofitting fluorescent luminaires—TLED lamps, retrofit kits, and new LED luminaires—and explores how to maximize energy savings through effective control strategies….
By Andrew Boerschig Introduction As an electrical contractor in the lighting industry, Guarantee Electrical collaborates with a diverse range of clients. From general contractors to end users, local utilities, and everyone in between, we excel in delivering quality projects. A key focus in our work involves upgrading exterior legacy fixtures to new, energy-efficient LED lighting….
By Natalie Young Summary: Deciding between in-house and outsourced marketing is crucial for lighting companies. While in-house teams offer brand alignment and seamless communication, outsourcing provides cost-effective access to specialized expertise, advanced technologies, and scalability. Evaluate your needs and resources to choose the best strategy for achieving marketing success and maximizing ROI. Choosing In-House or…
By Line Goyette Distributors, manufacturer representatives, and lighting agents continually face the challenge of delivering project quotations quickly. Speed and accuracy are crucial, but gathering all the necessary information for a quote takes time. Expanding the personnel funnel cost-effectively through technology is essential. Parspec has developed AI-augmented tools to help distributors, manufacturer reps, and lighting…