Atrium Ltd & alphaLED Enhance Partnership
As a leading independent project lighting specialist headquartered in the U.K., Atrium will now represent U.K.-based architectural LED lighting manufacturer alphaLED. Atrium has historically represented alphaLED throughout Scotland, however, based on a successful long-standing collaboration between the companies, this partnership has been enhanced and extended into England and Wales.
For Atrium, this is the first exclusive partnership with a U.K.-based manufacturer, a strategic decision that strongly aligns with the increasing interest and demands from the specification market for more environmentally conscious, sustainable, and circular lighting solutions.
The extension to the existing agreement brings the popular alphaLED brand to the forefront of the design community with a solid sales infrastructure to support projects.
Mike Wylie, Sales Manager for Atrium commented, “We’ve been working with alphaLED for many years, covering the specification sector in Scotland and it is exciting for us to now present alphaLED in England and Wales, too. The extended partnership will allow us to offer a very high level of service to our customers through the high quality (product as well as light quality) that has been synonymous with the alphaLED brand, as well as the fast deliveries that can be achieved thanks to their U.K. production facility.”
Gary Lyon, Director of alphaLED added, “We are delighted to have Atrium as an exclusive partner of the alphaLED brand in the U.K. With our collective focus on the quality of light, something which is underpinned by our product portfolio, and technology within, we are confident this partnership will best service the market and their projects.”