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New Report on Marketing Effectiveness in Architectural Lighting
The free report examines what tariffs, AI-mediated discovery, and channel consolidation are doing to the way the industry wins work through 2027. Cincinnati-based brand strategy and marketing firm W.Bradford has published “Specified or Forgotten,” an industry report on the state of marketing effectiveness in commercial and architectural lighting. The report examines what tariffs, AI-mediated discovery,…
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Latest Articles
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Solais Adds Jordan Mills to Leadership Team
Mills brings nearly two decades of experience across lighting and controls, sales, customer support, operations, and technical service. Frisco, Texas-based Solais Lighting has appointed Jordan Mills as Director of Commercial Inside Sales, adding dedicated leadership to a growing area of the company’s commercial organization. In his new role, Mills will focus on strengthening the support… Read More…
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Creative Designs in Lighting Names New Director
Rachel Gibney has been appointed Director of Design & Development, Commercial Markets for architectural firm Creative Designs in Lighting. Scottsdale, Arizona-based Creative Designs in Lighting (CDL) has named Rachel Gibney as its Director of Design & Development, Commercial Markets. In this role, she will lead the company’s commercial design vision, oversee creative strategy, and manage… Read More…
Market Research
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Wellness Lighting, Integrated Systems Take Center Stage at CEDIA Expo 2026
Lighting manufacturers at CEDIA 2026 showed how circadian, wellness and integrated systems are reshaping residential projects. Read More…
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NICOR Delivers Reliability at Data Center Scale
NICOR powers today’s data centers with heat‑rated fixtures, wired controls, and fast delivery, keeping sites running without compromise. Read More…
Product Watch
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Dals COB Tape Kit Offers High‑Density, Dot‑Free Lighting
The 10-foot COB tape kit from Dals features uniform, dot-free lighting with adjustable color temperatures, ideal for architectural applications. Read More…
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New SATCO Work‑Light Options Support Changing Construction Layouts
SATCO’s new work light options feature durable construction and versatile mounting solutions, suitable for temporary work environments and changing layouts. Read More…
US LightingTrends
This special weekly digest has a broad reach to those involved in all aspects of the US electrical lighting design and specification industry. US Lighting Trends provides lighting professionals insight and intelligence on industry developments that effect design and specification. From corporate news to new technologies, products and insightful opinions, USLT will become your first read in the lighting industry. Published on Tuesdays.