3G Productions Acquires Main Light’s Nashville Operations
West Coast-based live event production services and systems integration provider 3G Productions LLC has acquired Main Light’s 70,000-sq.-ft. location in Nashville as part of its ongoing initiative to expand into a coast-to-coast, full-service production and systems integration provider.
3G Productions has taken over Main Light’s Antioch neighborhood building, its full inventory, and all seven employees, who have now joined the 3G team. The shop’s complement of industry-leading lighting equipment is broad and deep, including brands such as Robe, MA, Ayrton, Martin, Elation, Chauvet, Astera, and Tyler Truss.
“The Nashville market has been a key focus as we execute our strategy of growing into a national full-service production company,” says 3G Productions CEO Keith Conrad. “With the acquisition of Main Light’s Tennessee branch, we get a world-class production warehouse, an experienced team of experts in the local market, and a wealth of best-in-class lighting equipment. This move enables us to better support our budding client base in the region while adding new clients looking for high-quality, one-stop-shop production services.”
As a result of the acquisition, 3G is better positioned to support its established Southeastern client base with more gear and a centralized location. Having also recently added multiple account managers based in the Southeast, 3G will be able to service its East Coast client base out of a more geographically desirable location.
Main Light still maintains ownership and operations of its three locations – Wilmington, Delaware, Teterboro, NJ, and headquarters in Las Vegas – all of which will continue to operate with a focus on dry-hire lighting rentals. 3G will continue to support Nashville’s local dry-hire clients, with the added benefit of also being able to furnish them with video, audio, and rigging gear.
