Signify Partners with Mercedes-AMG PETRONAS Formula 1 Team for Sustainable Innovation

Signify has joined forces with the Mercedes-AMG PETRONAS Formula 1 Team to drive sustainable innovation both on and off the track. This partnership aims to enhance team performance and well-being through Signify’s advanced lighting solutions, ensuring optimal conditions for drivers and engineers. Additionally, Signify’s technology will elevate the fan experience at race tracks and from home, emphasizing their shared commitment to responsible innovation and environmental sustainability.

Signify and Mercedes-AMG PETRONAS Formula 1 Team Launch New Partnership to Drive
Responsible Innovation On and Off the Track

  • Partnership will support Mercedes-AMG PETRONAS Formula 1 Team’s performance and vision
    to become one of the world’s most sustainable professional sports teams.
  • Signify innovations will enhance well-being and performance of drivers, and engineers.
  • Signify lighting creates the perfect viewing experience for fans trackside and at home.

Signify announced a new partnership with the Mercedes-AMG PETRONAS F1 Team. Connected by their shared passion for
technological innovation and sustainability the partnership will drive forward the team’s vision of
becoming one of the world’s most sustainable professional sports teams.

“We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both
on and off the track. We share a passion for responsible innovation to drive progress in our industries
and beyond. Our joint commitment to act responsibly will lead us to develop transformative and
disruptive new technologies that elevate performance to the benefit of people and the planet.
We are excited to have the opportunity to support the winning objective of Mercedes-AMG
PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s
performance. We are honored to associate our brands with one of the strongest in the world and to
deliver unforgettable racing experiences for fans at the track, as well as watching and gaming at
home. With many collaborations already begun, I am eager to see this partnership grow.”

Eric Rondolat, CEO, Signify

Innovation and performance are at the heart of everything we do. We are also conscious of our wider
social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an
exciting step that will help us make further progress in both of these areas. Their world-leading
lighting technology already powers several night races and their pioneering commitment to climate
action is inspiring. We look forward to working together to establish synergies in this area and their
support in our ambition to become one of the world’s most sustainable sports teams. We also believe
that well-being is linked closely with performance. Signify’s lighting technology and innovation will
ensure optimal conditions for our team members, and we are excited to explore how we can optimise
these opportunities further.

Toto Wolff, Team Principal and CEO, Mercedes-AMG PETRONAS F1 Team

“We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate
with some of the most innovative companies in the world. Adding another world-leading business to
our partner ecosystem in Signify is therefore fantastic. We are excited to collaborate with them
through their innovative technology and commitment to sustainability. Together, we are confident
that we will create a partnership with a profound impact and lasting legacy.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team

Signify and Mercedes-AMG PETRONAS F1 are committed to responsible innovation, founded on a
shared belief that performance should not come at any cost and that sustainability does not
compromise on performance. As both teams continue to drive the transformation of their industries,
responsible innovation elevates performance and leads to sustainable outcomes.

Environmental responsibility
Signify has led the transformation and decarbonization of the lighting sector, and recently announced
its 2040 Climate Transition Plan, setting out its vision to reach net-zero by 2040. The company has
reduced GHG emissions across the full value chain by 50% since 2019 and continues to advocate for
energy efficiency and an accelerated energy transition. With the new partnership, comes a
commitment from Signify to share knowledge and expertise to support Mercedes-AMG PETRONAS F1
Team in developing its Climate Transition Plan.

Well-being and performance
To win in Formula One, every member of the team must perform to their full potential at every
moment. Signify’s lighting innovations will augment the team’s efforts to create optimal conditions
for drivers, engineers and team members, helping them see, feel, and perform at their best.
NatureConnect, EyeComfort and other technologies will bring the power of daylight indoors to aid
concentration with light that is comfortable for the eyes and, support the body’s natural rhythm and
ability to adjust to a challenging global schedule.

Unforgettable experience
Our lighting shines on night-circuits in Singapore and Las Vegas, ensuring the fastest show on earth is
perfectly lit. And for those not at the track, Signify delivers immersive TV and gaming surround
lighting to transport fans at home to the heart of the action.

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