May 19, 2022
To offer a respite from the last two years of chaos and crisis, LEDVANCE LLC, the maker of LEDVANCE and SYLVANIA general lighting, has unveiled its “You Deserve Better” campaign which pairs better illumination with greater consumer comfort. The manufacturer chose to launch the contest in May to underscore the importance of Mental Health Awareness month.
As part of its campaign, the contest will award five people in the U.S. and five people in Canada with $1,000 and a selection of LEDVANCE and SYLVANIA General Lighting products designed to help make their lives better. Consumers can go to this link to enter until December 12, 2022. And, to help those who feel they may not deserve better, LEDVANCE is working with leading mental health organizations to share resources via social media. These include:
NAMI (National Alliance of Mental Illness) – the largest grassroots mental health organization in the U.S. dedicated to building better lives for the millions of Americans affected by mental illness, and
CAMH (Centre for Addiction and Mental Health) – Canada’s largest mental health teaching hospital and one of the world’s leading research centers in its field.
“Everyone can benefit from things getting better in our lives, especially after all we have been through recently,” said Charlie Harte, VP/Marketing & Customer Experience for U.S. & Canada and President & CEO for Canada, LEDVANCE LLC. “That is why we are partnering with organizations who work so hard every day to help people enjoy better living.”
Harte added, “Since we believe everyone deserves better, we have a wide range of lighting products that do so much more than light up a room. Our lighting products have been known for quality and reliability for over a century. They are designed to deliver better light so you can enjoy better living.”
Some examples include:
- SYLVANIA TruWave Technology™ , which reduces unnecessary blue light found in other lighting. It also delivers LED light closest to the sun’s natural light to help people see, feel, and live better.
- SYLVANIA TruWave LED lighting, which can help you fall asleep easier and reduce eye strain and headaches. Colors, whites, and skin tones can also look their true, natural best in TruWave light.
- SYLVANIA LightSHIELD Technology™ is an everyday light with germ-fighting benefits. When the LED bulb is switched on, the safe LightSHIELD coating is activated. The natural circulation of the air brings germs, odors, and any other organic compounds into contact with the coating where they are neutralized.
- SYLVANIA SMART+ lighting can simplify your life with easy set-up, controls, and features, and style your life with beautiful illumination to suit your changing mood.
“With so many choices in the marketplace, it can be hard for customers to know who to turn to for their lighting needs,” Harte remarked. “They can feel confident when they see our LEDVANCE and SYLVANIA product brands, their needs will be met by our dedicated team and innovative products.”