Lamps Plus Names Ecommerce Veteran Richard Hoalst to New Chief Digital Officer Role
Lamps Plus has announced Richard Hoalst as Chief Digital Officer in a newly created role. Reporting to CEO Jason Goldberger, Hoalst will lead the transformation of the company’s digital commerce efforts across website, marketing, creative, and marketplaces.
Hoalst joins the company with nearly 30 years of diverse leadership experience overseeing ecommerce, marketing, and merchandising teams across iconic brands in a variety of industries. Most recently he served as Executive Vice President – Chief Customer Officer at Guitar Center, and previously, Senior Vice President non-food categories for HEB, and Vice President/General Manager, eCommerce at Nike for 11 years. Hoalst brings an exemplary record of driving innovative strategies and business growth within complex organizations.
“I am thrilled to take on this role at Lamps Plus and join the talented team in evolving digital capabilities that serve the needs of our customers,” Hoalst said.
CEO Jason Goldberger adds, “Rich is a forward-thinking leader who has been at the forefront of ecommerce and marketing for some of today’s top brands. His vast understanding of the digital world allows him the opportunity to develop unique strategies that will expedite Lamps Plus’ growth trajectory with an ecommerce first mindset.”
Hoalst will join the Lamps Plus executive leadership team that has been built out over the past year, under Goldberger’s direction.
