Elemental LED Names Director of Business Development for Lucetta CI
Nevada-based manufacturer Elemental LED has appointed Rob Doherty as Director/Business Development, Custom Integration. This strategic addition to the sales team will strengthen Elemental LED’s presence and support for customers in its Lucetta CI, Custom Integration division.
With a track record spanning decades, Doherty has earned a reputation for building client relationships and accelerating sales in the complex fields of controls and AV integration. In his new role, he will support strategic partnerships and provide expert product knowledge and guidance to customers across the country.
“Robʼs reputation precedes him, and we couldnʼt be happier to learn that his values align perfectly with ours at Elemental LED,ˮ said Paul Irwin, Chief Revenue Officer of Elemental LED. “We believe strongly in making it easy for our customers to succeed, and in the CI channel, that depends on training, support, reliability, urgency, and trust. When our customers win, we win. Rob embodies this philosophy.ˮ
“Elemental LEDʼs reputation is well known for its high-quality, innovative products and excellence in customer service,ˮ Doherty remarked. “Through Lucetta CI, the company is committed to supporting our dealer growth in the custom integration channel. I look forward to contributing to the companyʼs success by working hand-in-hand with our dealers and rep agencies to satisfy the needs and expectations of the luxury homeowner.ˮ
Prior to joining Elemental LED, Rob held similar positions at Legrand and Crestron. He is based in Greenville, South Carolina.
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