LightFair Makes Changes to Exhibit Floor Experience
October 9, 2021
For the upcoming annual conference and exhibition at the Javits Center in New York City this month, LightFair is enhancing its exhibit hall experience with 45+ events, including networking opportunities, categorized lighting pavilions, educational pavilion tours and giveaways, across the three days of the trade show October 27-29.
“LightFair’s trade show allows powerful connections to be made between individuals in the lighting and design industries,” said Dan Darby, Show Director. “Whether those connections are made through exploring lighting in pavilions or attending networking events, our exhibit hall is the place to build and develop those relationships.”
Events around the exhibit hall will be presented in several locations – LightFair Live, the Special Events Area, and the Designery – as well as guided tours across five pavilions. LightFair Live will feature seven presenters discussing topics such as utilizing smart lighting and understanding Bluetooth mesh. The Special Events Area is a collaborative space for networking with industry professionals by participating in 10 events such as scavenger hunts, open houses, and meetings. The Designery offers 12 educational sessions covering topics such as composing an award-winning submittal, lighting designed for sex, and the LightFair mentorship Q&A panel.
Kicking off the trade show is the opening day speaker, Karim Rashid, who Time Magazine calls “the most famous industrial designer in all the Americas,” discussing The Business of Beauty at LightFair Live. Rashid will address how to keep businesses engaged and exciting during the mass mechanization of the 20th Century. LightFair Live will feature a line-up of an additional six sessions presented by exhibitors and member-based organizations.
Nine industry membership organizations will host networking events in the Special Events Area: Association of Energy Engineers (AEE); Illuminating Engineering Society (IES); International Association of Lighting Designers (IALD); International Association of Lighting Management (NALMCO); National Lighting Bureau (NLB); The Lighting Quotient; Women in Lighting + Design (WILD); and Women in Lighting Mexico (WIL). Networking events include presentations, a scavenger hunt, and general meeting times for visitors to connect with others in the industry.
Over three days, eight professionally led tours will educate attendees and provide an overview of LightFair’s five pavilions – Smart Pavilion, Design Pavilion, Outdoor Pavilion, The Collective, and the New Exhibitor Pavilion – along with a general show floor tour for new attendees and a tour of LightFair Innovation Award winners.
All visitors to the New Exhibitor Pavilion have the chance to win one of three $250 Visa gift cards in LightFair’s new “Watts New” contest, where attendees must log five or more visits to new exhibitors in the pavilion. The contest runs through the LightFair mobile app, where visits will be tracked and winners announced.
During daily giveaways on the trade show floor, attendees can receive LightFair “swag,” such as branded water bottles, snacks, and vouchers redeemable for free drinks.
The trade show floor, which is free admission, will showcase more than 240 exhibitors. Attendees who register for the LightFair Trade Show before Friday, October 15, will automatically be entered to win one of five pairs of tickets to The Edge, the highest outdoor sky deck in the Western Hemisphere with 360-degree views of New York City. Registration is available here .
Admission to the LightFair Conference, which runs October 25-29, is separate from trade show access. Registration for the Conference ranges from $90 to $1,495 and comes with access to some 35+ sessions across six tracks, spanning over the five days of the Conference. Sessions will range from 2-days, 1-day, daily workshops, 90- and 60-minute sessions, offering near 90 CEUs. Full Conference information and pricing is available here
LightFair 2021 has adapted to allow safer product exploration and education as outlined in its “Safer Floor. Safer Show.” guidelines. LightFair is working closely with the Javits Center to stay up-to-date on recommendations and guidelines from the CDC and the city of New York, including the vaccination requirement to attend. The full “Safer Floor. Safer Show.” protocols can be found here.
LIGHTFAIR FULL EVENT SCHEDULE
WEDNESDAY, October 27
9:15 – 10:15 a.m. at the Designery
Write & Shoot to Win: Lighting Awards 101
Speakers: Megan Carroll, President IESNYC & Ashok Sinha, Architectural Photographer & Author
Attendees will hear from the professionals behind award-winning lighting projects – the copywriters, the marketeers, designers, architects, and photographers – who often times collaborate on preparing the perfect award submittal to learn how to craft their own.
9:30 – 10:30 a.m. at Special Events Area
Women in Lighting Mexico (WIL)
Scavenger Hunt
9:30 – 10:30 a.m. at LightFair Live
IES Presentation: Ten Pounds of Light in a 2-pound Laptop
Speaker: Brian Liebel
The IES announces The Lighting Library ™ which updates, expands, and replaces the 2010 Lighting Handbook and previous versions of all IES standards. There are approximately 5,000 pages of lighting knowledge in The Lighting Library™, including nearly 100 IES standards
9:30 – 11:30 a.m. starts at Room 1E07
New Attendee Orientation: The Understudy’s Guide to the Trade Show and Conference That Never Sleeps! + New Attendee Tour
Led by: Lisa Reed, Envision Lighting Design and Carla Bukalski, GE Current, a Daintree Company
For newbies, a trip through this trade show floor can feel like navigating the MTA without a map. Led by seasoned LightFair pros, this session is the script for success. Don’t be overwhelmed by all of the Times Square-esque lights; this session will teach how to focus attention on what’s important to each exhibitor.
10:30 – 11:30 a.m. at the Designery
Lytei Live Podcast
We’re going LIVE in New York! Stop by to witness history in the making with the first-ever live LytePOD recording at Lightfair in NYC. The honest truth, and conversations you want to hear about architectural lighting! Learn and be inspired. Featuring the creative minds of the industry: we will have a special guest join us on the show floor.
10:30 – 11:30 a.m. at the New Exhibitor Pavilion
Tour of the LightFair Innovation Award Winners, led by Mark Roush, Experience Light, LLC
This tour celebrates the industry’s most innovative products and designs introduced in the past 12 months. Our exhibitors take lighting innovation to the next level.
11:00 a.m. at the New Exhibitor Pavilion
LightFair Water Bottle Giveaway
11:30 a.m. – 12:30 p.m. at the Special Events Area
Illuminating Engineering Society (IES) Membership
Networking Event
12:00 – 1:30 p.m. at LightFair Live
Opening Day Speaker – The Business of Beauty
Speaker: Karim Rashid
Industrial speed has had a great effect on progress, communication, the global economy, and on our human psyche. Yet our human experiences are becoming less apparent and products around us have taken on a banality and certain sameness due to rapid mass-production, lack of research and development, lack of interest in a cultural significance, and low-capital investments due to the mass mechanization of the 20th Century. Businesses can only be holistic if they are able to address these issues.
2:30 – 3:15 p.m. at the Special Events Area
International Association of Lighting Designs (IALD) Membership Networking Event
The Collective Tour
Led by: Dawn Hollingsworth, Darkhorse Lightworks, LLC
Don’t miss this newly introduced, exclusive space on the show floor reserved for exhibitors who are IALD, LIRC, or IES Sustaining Members. This is your chance to explore unique products showcased by select manufacturers and experience a show-within-the-show.
2:30 – 3:30 p.m. at the Designery
Lighting Design + – 1.0 CEUs
Speaker: David Ghatan, CM King + Associates
This course explores the value of quality lighting design; investigating designs which are greater than the sum of their parts. Through project case study storytelling we navigate the + in Architectural Lighting Design.
3:30 – 4:30 p.m. starts at the New Exhibitor Pavilion
New Exhibitor Pavilion Tour
Led by: Charles Stone, Fisher Marantz Stone
The New Exhibitor Pavilion tour features first-time exhibitors showcasing their products and technological advances for architectural and commercial lighting.
3:30 – 4:30 p.m. at LightFair Live
Exhibitor Presentation, “The Zhaga Connectivity and Serviceability Vision for Smart Cities and Smart Buildings.”
Speaker: Mark Duffy, Chair of the Zhaga General Assembly
The presentation will address the smart standards described in Zhaga Books 18 and 20 defining interfaces between indoor and outdoor luminaires and sensing / communication modules.
4:00 p.m. at the New Exhibitor Pavilion
Beverage Ticket Giveaway
4:00 – 5:00 p.m. at the Designery
Communications in the Lighting Industry
Speakers: Dane Sanders, Clanton & Associates & Chris Davis, The Lighting Agency
This conversation will explore the challenges with communication and the strategies to help break down communication barriers, build trust, and understand how to maintain positive communication in the lighting and construction industries.
4:00 – 5:50 p.m. at the Special Events Area
The Lighting Quotient
Networking Event
THURSDAY, October 28
9:00 – 10:00 a.m. at the Special Events Area
International Association of Lighting Management (NALMCO) Event
Lighting Management in the LED World, a NALMCO perspective
Speaker, Erik Ennen, NALMCO
9:15 – 10:15 a.m. at the Designery
IALD Presentation – Certified Lighting Designer Smart Exhibitor Tour
Led by: Evelyn McGowan, Jacobs
Discover the latest trends, products, and ideas in smart lighting and building solutions using sensors, controls, connectivity and data analysis to maximize efficiency, energy savings, and end-user comfort via IoT and intelligent lighting.
9:30 – 10:30 a.m. starts at the New Exhibitor Pavilion
10:30 – 11:30 a.m. at the Designery
Designed for Sex: Lighting to Enhance Dermal Features for Reproductive Behavioral Response – 1.0 CEUs
Speakers: Deborah Burnett, Benya Burnett Consultancy
Humans are evolutionarily hardwired for sex: learn how modern lighting design can enhance reproductive and behavioral response via ambient light which enables our tristimulus visual system to recognize specific dermal and hemoglobin features.
11:00 a.m. at the New Exhibitor Pavilion
Beverage Ticket Giveaway
11:00 a.m. – 12:00 p.m. at the Special Event Area
Association of Energy Engineers (AEE) Meeting
11:45 a.m. – 12:45 p.m. at the Designery
NYCxDesign hosted Conversation about Lighting
Speaker: Elissa Black, NYCxDESIGN executive director
Join NYCxDESIGN for a panel discussion exploring how New York City is a constant source of lighting inspiration. The discussion will be moderated by NYCxDESIGN’s Executive Director.
1:00 – 2:30 p.m. at the Designery
Voices of WILD: Rising for Social Change, Women in Lighting + Design – 1.5 CEUs
Speakers: Mariel Acevedo, Codeswitching; Luz Garcia, Traditional and Reverse Mentoring of Women by Women; Tanya Hernandez, Let’s Talk Leadership; Brittany Lynch, The Secret Shame of Working Moms; Amber Watnik, Books as a Catalyst for Community; Alana Shepherd, LGBTQ+ By the Numbers; and Rachael Stoner, Life in Middle Management.
Join WILD for a round of fast-paced and engaging conversations focusing on diversity and inclusiveness in the lighting industry, and specifically issues that impact lighting professionals who identify as women.
1:30 – 2:00 p.m. at LightFair Live
Exhibitor Presentation MCWONG: “Bluetooth Mesh in Action: A Review of Recent Projects”
Speakers: Blane Goettle and Scott Stenger, McWong International
McWong International is presenting a “case study jam” of numerous recent installations using its award-winning TruBlu™ Bluetooth® mesh control platform. Attendees should gain a solid understanding of the basics of Bluetooth mesh, as well as a look at projects ranging from a high-rise commercial office building and a campus business park to automotive dealerships, parking garages, and distribution centers.
1:30 – 2:30 p.m. starts at the New Exhibitor Pavilion
The Collective Tour
Led by: Brandon Thrasher, HLB Lighting
Don’t miss this newly introduced, exclusive space on the show floor reserved for exhibitors who are IALD, LIRC, or IES Sustaining Members. This is a chance to explore unique products showcased by select manufacturers and experience a show-within-the-show.
1:30 – 2:30 p.m. at the Special Events Area
Illuminating Engineering Society (IES) Lighting Library
Networking Event
2:30 – 2:45 p.m. in the New Exhibitor Pavilion
LightFair Water Bottle Giveaway
2:45 – 3:45 p.m. at the Designery
Riveting Revit Enhancements and Other Lighting Design Digital Tools – 1.0 CEUs
Speakers: Emlyn Altman, DLR Group & Travil Taullir, DLR Group
This session explores several of the latest lighting design tools available to designers and reveals unconventional ways of utilizing tools already in our lighting design repertoire.
3:00 – 4:00 p.m. at LightFair Live
International Landscape Lighting Institute (ILLI) presentation, Landscape Lighting: Prescriptive VS Artistic
Speaker: Emily Gorecki
This course will highlight the key points of successful landscape lighting design and installation. It includes the importance of overall design cohesion, safety, security, fixture selection, and client education. Do’s and don’ts and how to avoid glare will also be discussed.
3:00 – 4:00 p.m. starts at the New Exhibitor Pavilion
Outdoor Exhibitor Tour
Led by: Rajaram Bhagavathule, Virginia Tech Transportation Institute
This tour showcases a wide spectrum of environmentally responsible exterior lighting solutions: municipal, city, and street lighting; lighting for recreational/sporting events; landscape lighting; road and tunnel lighting; control systems; directional, path, step, and area lighting; bollards and underwater lighting.
3:00 – 4:00 p.m. at the Special Events Area
Women in Lighting + Design (WILD) Networking
Networking Event
4:00 – 5:00 p.m. at the Designery
Connecting the Next Generation of Lighting Professionals
Speaker: Sam Koerbel, Lytei
This conversation will center around how to create content, how to distribute it, and how social media should be a part of your business strategy no matter who you are. These powerful tools are free and will let you work smarter, faster and create measurable results.
4:30 – 5:30 p.m. at LightFair Live
How D4i and DALI-2 Will Revolutionize Lighting presented by the DALI ALLIANCE
Speakers: Michael Davidson, Synapse Wireless and Sree Venkit, Signify and Kevin Fitzmaurice, Georgia Power
5:00 – 6:00 p.m. at the Designery
Designing Lighting Magazine presents Benya’s Art and Science: Spectral Wars
Speaker: Jim Benya, Benya Burnett Consultancy
Since the invention of the electric lamp, we have increasingly had the ability to determine at least some of the spectral content of the white light we intended to create. Now that we have better tools and options, we can learn how to make the right design choices.
Friday, October 29
9:30 – 9:45 a.m. at the New Exhibitor Pavilion
LightFair Water Bottle Giveaway
9:30 – 11:00 a.m. at LightFair Live
Leveraging LIGHTFAIR to reach your target audience
Speaker: Mark Roush
Exhibitors can learn what makes an award-winning booth. Let products inform booth design NOT be booth design. Learn the importance of product positioning statements and how to create them. Let booth graphics drive a message. Let your LF Strategy come to life to incorporate successful tactics
10:30 – 11:30 a.m. at the Designery
Mentorship Q & A, Moderator Sam Koerbel
Six months ago, LightFair began its first-ever Mentorship Program, consisting of 11 mentors and 11 emerging lighting professionals. They will be connecting in person at LightFair to culminate or continue the mentorship.
11:00 a.m. at the New Exhibitor Pavilion
Black & White Cookie Giveaway
11:00 a.m. at the New Exhibitor Pavilion
Beverage Ticket Giveaway
11:00 a.m. – 12:00 p.m. starts at the New Exhibitor Pavilion
The Collective Tour
Led by: Ron Kurtz, Dark Light Design
Don’t miss this newly introduced, exclusive space on the show floor reserved for exhibitors who are IALD, LIRC, or IES Sustaining Members. This is a chance to explore unique products showcased by select manufacturers and experience a show-within-the-show.
11:30 a.m. – 12:30 p.m. at the Special Events Area
National Lighting Bureau (NLB) Event
Networking Event
