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Who’s Creating the Demand?
The lighting channel’s most expensive marketing investment reaches everyone — except the buyer. By Bruno H. Silva, CLCP I spent seven years inside a manufacturer’s sales organization traveling 47 weeks a year, training specifiers, authoring CEUs, and building a controls specification pipeline from scratch. We trained over 300 designers on our systems. That investment generated…
Sponsored Content
Architectural Linear Luminaires
These new luminaires combine a modern, sophisticated look with unlimited versatility. Offering wattage and CCT selectability—plus selectable distribution for direct/indirect products—customize further with a large selection of installation options, sensors, EMBB options, lenses and more.
Latest Articles
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New Leadership for ASA Electrical Solutions
Founder Dick Stone retires after 45 years; Joe Stone and Brett Bennett to head Rocky Mountain and Southwest divisions. Photo caption: From left to right: Brett Bennett, Dick Stone, Joe Stone Colorado-based ASA Electrical Solutions has announced founder Dick Stone has retired after 45 years in the electrical industry, including 21 years leading ASA. Effective… Read More…
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HVLG Promotes Malaina Matheus to CEO
Founder and CEO David Littman will transition to executive chairman. Effective September 1, Malaina Matheus, current president of Hudson Valley Lighting Group (HVLG), will become CEO. Founder and CEO David Littman will transition to executive chairman, remaining closely involved in the long-term vision and continued growth of the company. Over her 16 years with HVLG,… Read More…
Market Research
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NICOR Delivers Reliability at Data Center Scale
NICOR powers today’s data centers with heat‑rated fixtures, wired controls, and fast delivery, keeping sites running without compromise. Read More…
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Energy Codes, Local Laws & the Essential Role of Lighting Control Systems
By Michael Jouaneh, LEEP AP, WELL Faculty Manager Energy codes and Building Performance Standards (BPS) establish minimum energy performance requirements while also shaping design and specification decisions, especially regarding lighting and lighting control. In the era of ultra-efficient LEDs, focusing on lighting control systems as a key strategy for achieving compliance might seem paradoxical. In… Read More…
New Products
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Coronet’s Mini Mount Canopy minimizes clutter with compact design
Coronet’s Mini Mount Canopy supports clean ceiling integration with a compact, low‑profile design that enhances modern suspended lighting layouts and architectural clarity. Read More…
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WAC’s TUCK Spa/Sauna Lights provide durability in wellness & relaxation spaces
Sauna‑ready TUCK Spa/Sauna Lights deliver heat‑resistant, wet‑rated performance with minimalist design for reliable illumination in demanding spa and sauna environments. Read More…
US LightingTrends
This special weekly digest has a broad reach to those involved in all aspects of the US electrical lighting design and specification industry. US Lighting Trends provides lighting professionals insight and intelligence on industry developments that effect design and specification. From corporate news to new technologies, products and insightful opinions, USLT will become your first read in the lighting industry. Published on Tuesdays.