Phoenix Lighting Adds Former Cree Lighting Products to Mix
The deal gives Phoenix an even more expansive industrial lighting portfolio, following its acquisition of Rig-A-Lite in May.
Milwaukee-based industrial lighting solutions provider Phoenix Lighting has secured the exclusive rights to the intellectual property, manufacturing assets and technology associated with select industrial and commercial product lines from the former Cree Lighting business. Under the deal, Phoenix assumes exclusive rights to manufacture and sell these products.
The agreement expands Phoenix’s catalog through specific historically high-performing product lines that complement the company’s established core strengths. The result is a complete solution set for customers seeking performance, efficiency, and durability in harsh conditions. The collection will incorporate outdoor and select indoor products, including the RUL, OSQ Series, Guideway, OL Series, CPY250, CPY400, IG, KBL, CR and KR. Products will be marketed under the Phoenix Lighting brand while retaining their established product name and nomenclature.
By securing the manufacturing equipment, inventory, intellectual property, and certifications associated with these select product lines, Phoenix is establishing a new standard for these solutions. The company is taking full control of manufacturing, distribution, and dedicated customer care, ensuring these products are now integrated into the Phoenix ecosystem. Distributors and agency partners will reportedly benefit from the streamlined channel support and immediate access to the array of industrial and commercial solutions.
Shipments are scheduled to begin in Q1 2027, with production ramping up throughout the first half of the year. Phoenix expects to be prepared for commercial discussions beginning mid-October. The company notes that this transaction does not include legacy operations, liabilities, or ownership.
“This addition is a powerful step forward for our customers and commercial partners,” said Rick Rosser, CEO of Phoenix Lighting. “This is a defining moment for Phoenix. We’ve brought together three highly respected lighting portfolios, decades of engineering expertise, and a reputation for solving the toughest lighting challenges in the world. We’re not doing this simply to get bigger — we’re building a company that intends to lead. Our customers and partners should expect to see Phoenix competing harder, moving faster, and pushing to the front of the industrial lighting market.”
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