NYC LED Lighting Display Recreates Northern Lights

News Destination Canada rainbow lights 125x86



News Destination Canada rainbow lights 400x275

December 13, 2021

Designed to bolster winter tourism to Canada, a special three-day lighting exhibit recreating the natural phenomenon aurora borealis enchanted visitors to Grand Central Terminal in New York City last week. Organized by the Canadian government’s tourism corporation Destination Canada, the digital installation was created by Montreal’s Moment Factory, a multimedia studio specializing in the conception and production of immersive environments.

After more than one year of border restrictions that crippled the country’s tourism industry, Destination Canada has allocated millions of dollars to remind its southern neighbors that Canada offers some unique winter vacation opportunities for vaccinated travelers, such as spectacular views of northern lights. In addition, Destination Canada is “sending one lucky winner and a guest to Canada for a once-in-a- lifetime trip to experience the northern lights in person.”

The interactive exhibit was erected in Vanderbilt Hall, a 6,000-sq.-ft. space adjacent to the main concourse that once served as Grand Central’s main waiting room. On average, 200,000 people pass through Vanderbilt Hall daily, making it an ideal venue for public and private events.News Destination Canada blue room 400x275

From December 9th to 11, the interactive lighting experience – named “Into the Northern Lights: An Immersive Experience” – delighted visitors to Grand Central. The exhibit was free and open to the public without requiring reservations (masks are mandatory inside the terminal).

The exhibit’s goal was to simulate being immersed inside the northern lights. To accomplish this, Moment Factory’s crew constructed a 9’-high room with a black interior covered in mirrors that reflected the colorful, 3-minute LED light show emanating from the floor onto the walls and ceiling, completely surrounding each visitor. A music soundtrack and 3D sensors further enhanced the “interactive” experience.

News Destination Canada signage 400x275



Moment Factory is renowned for creating immersive lighting exhibits all over the world. The company stated, “At Moment Factory, we bring people together. Our shows and destinations pioneer forms of entertainment that offer the world new experiences. Whether at a concert, a flagship store or across an urban square, we aim to inspire a sense of collective wonder and connection.”

Related Articles

Latest Articles

  • UFO Eco Highbay from Reno Lighting

    UFO Eco Highbay from Reno Lighting

    The next generation UFO ECO HIGHBAY from Reno Lighting offers high performance and long life. Ideal for replacing HID High Bay fixtures, the UFO ECO HIGHBAY features a high efficiency LED platform combined with precision spherical and convex lenses to deliver uniform illumination.  Designed for commercial buildings, industrial facilities and retail spaces, the UFO ECO HIGHBAY… Read More…

  • NOVA Wall Wash Track from GREEN CREATIVE Offers Top-To-Bottom Wide and Uniform Lighting 

    NOVA Wall Wash Track from GREEN CREATIVE Offers Top-To-Bottom Wide and Uniform Lighting 

    GREEN CREATIVE, an ILLUMUS Brand, has launched the NOVA Wall Wash Track that offers lighting versatility to meet a wider range of application requirements. The versatile design simplifies specifications by incorporating all settings into one SKU. Offering advanced optics, the NOVA Wall Wash Track is equipped with a faceted reflector that provides wide and uniform… Read More…