Lutron Redesigns Website for Better Customer Experience
Pennsylvania-based Lutron has launched the first phase of its retooled website, marking the company’s most significant web overhaul in more than one decade.
The new Lutron website debuts with fresh, crisp visuals, intuitive navigation, and dynamic video that help users better envision how Lutron products enhance their homes, businesses, and lives.
“Lutron is committed to delivering the best experience for our customers, and that includes developing digital resources that are as intuitive and carefully designed as our products,” says Olivier Perrigueur, VP & General Manager/Commercial Architectural Business. “Our new website will be an ongoing investment to ensure Lutron.com is the go-to destination for our customers to explore ideas, access expertise, and make informed decisions that bring their projects to life.”
The completely new menu structure and simplified search function will help all customers – from end-users and designers to homeowners and contractors – quickly and easily compare Lutron solutions, access educational content, and find the information they need in just a few clicks.
Key features of the new website include:
● Smarter Navigation & Unified Design — A modern, intuitive interface, enhanced with video resources that make it easier to learn about Lutron solutions.
● Enhanced Product Discovery & Comparison — Streamlined product segmentation and interactive comparison tables help users quickly evaluate and select the right solutions for their projects.
● Mobile-Friendly Design — Fully responsive design ensures a seamless experience across devices, from desktops to smartphones.
● Search & Guided Selection — An upgraded search engine delivers faster, more relevant results and will grow more powerful over time.
● Updated “About Us” Section — A dedicated showcase of Lutron’s brand heritage and legacy of innovation.
“Mirroring Lutron’s established product ethos, the site was designed to elevate and honor the user experience. We created a design system with a deep consideration for clean negative space, typographical texture, readability, and attention to detail,” noted Joel Kern, Art Director.
The initial rollout focuses on North America, with international expansion and additional enhancements coming soon. Designed with both professionals and end-users in mind, the new site equips sales representatives, specifiers, contractors, and trade partners with the tools they need.
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