Ligman Rebrands With New Logo & Name
Ligman Lighting USA has rebranded as Ligman North America, marking its 15-year evolution operating in the U.S. and Canada.
A brand of Schréder North America, Oregon-based Ligman Lighting USA announced a name change to Ligman North America during last month’s LEDucation event. The updated identity includes a new logo, a refined visual language, and a brand framework built around four core values: Customer Obsession, Global Scale, Uniquely American, and World-Class Fabrication. “These values are not aspirational; they describe how Ligman operates today. Ligman’s reputation for solving its customers’ biggest challenges and its ease of doing business has never been more important, especially in the U.S. and Canada,” the company noted in a statement.
Customers benefit from Ligman’s global scale, delivering 80+ product families and 1,300+ products in 46 countries across six continents. Ligman North America is headquartered in Hillsboro, right outside of Portland, where its local customer service, project, engineering and factory teams support its American channel and deliver Ligman products that meet North American electrical standards.
“This rebrand is the result of years of trust built with our customers, specifiers, and channel partners,” said Austin Ashe, President of Ligman North America. “Our customers have always known what we are capable of. Now our identity makes that clear to everyone who encounters our brand for the first time. We are Ligman North America: the architectural outdoor lighting, infrastructure, and system solution company with a team that says yes when others say no.”
The company added to its growing portfolio of luminaires, poles, smart poles and solar solutions with the DaVinci Pole™ – the company’s reinvention of the smart pole – the Zenith™ Solar Pole, and MicroPRIM™, its proprietary decorative and protective powder-coat technology.
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