By Natalie Young In the highly competitive lighting industry, effective positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that the right…
The DALI Alliance has announced the first-ever North American DALI Summit will take place on October 30, 2024, at the Metropolitan Pavilion in New York City. Register now to receive the Early Bird Price of $199 At the North American DALI Summit, you can earn 6 CEUs/LUs by participating in selected sessions to enhance your…
Exploring the emotional impact of lighting and its influence on commercial and industrial projects with Andrew Boerschig A Focus on Function: Lighting for Practical Spaces As a commercial and industrial electrical contractor in the lighting industry, Guarantee Electrical’s projects often fall into what I like to call “meat and potato” type jobs. What does this…
Acuity Brands, Inc. adds character to any space with the introduction of 15 decorative track lighting products from Lithonia Lighting®. Designed to enhance room décor and lighting in residential and light commercial spaces, the new track lighting family features a variety of LED and halogen lamped track head fixtures. The product expansion includes eight products compatible…
The FLL Series from Stanpro is ideal for general lighting of grounds, storage yards, car dealerships, parking lots, as well as signage and building facade lighting. These high-power perimeter lights are designed for ease of installation with a snap-together feature that allows for easy optic interchangeability to accommodate different applications. Color temperature and wattage can…
The Crouse-Hinds series Champ FMVA LED floodlights from Eaton are designed to provide full-spectrum, crisp, white light in Class I and Class II hazardous areas. Eleven versions of the Champ FMVA are available, ranging from 3,000 to 50,000 lumens, providing a reliable and long-life solution for a wide range of floodlighting applications. Champ FMVA LED…
Kenall Lighting, a Legrand brand, now offers a shallow plenum troffer ideal for cleanrooms and clean spaces, including laboratories, food processing plants, pharmacies, pharmaceutical manufacturing, research centers and more. Filling a market need for a slim, budget-friendly cleanroom luminaire, the CSSGI series fixture features a low-profile design that allows for minimal intrusion into the highly…
LiteTrace has announced the launch of FlashNet, a patent-pending groundbreaking optical signal-based wireless device control technology. FlashNet revolutionizes how users commission, identify, and manage their Bluetooth commercial lights from a distance using innovative light beam signals. FlashNet enables wireless device control through precision light signals. Users can now interact with their Keilton+autani daylight harvesting sensors…
One of the most powerful wall grazers in its class, the Rozino Nano-Linear Wall Grazing Luminaire from Optique features a peak candela of 4700+ and a precise 10-degree beam angle designed to highlight textures and architectural details. Rozino features pivoting and lockable mounting hardware for precise aiming and a patent-pending, paintable fixture cover hides hardware…
Introducing the Decora Smart Electronic Low Voltage/LED Phase Selectable Dimmer Switch from Leviton. The Wi-Fi 2nd Gen. smart dimmer switch supports 600VA ELV, 300W LED, 300W CFL, and 600W Incandescent/Halogen lights. A robust and attractive wall plate is included. The smart switch plate comes in white. Benefits Features Technical Specs More information about the Decora…
The LEDVANCE LINK Bluetooth Mesh 20A Zone Controller allows a group of luminaires to become Bluetooth Mesh enabled and be controlled via LEDVANCE LINK App or the Wireless Wall Controller. It is ideal to be used with various LEDVANCE indoor and industrial luminaires. LEDVANCE LINK™ Bluetooth® mesh technology makes networked lighting control quick, easy and…
The Pinnacle 600 Series LED Tape Light from NDR Lighting offers industry specification grade technology and is well suited in applications which are exposed to moisture. It features a thin Nano-Skin coating technology giving this product a durable protective layer and an IP54 damp location rating. To ensure that NDR’s CRI>97 color rendering and the high…
SCHONBEK has added many new exciting lighting designs to the Schonbek Signature Collection. Transform any setting into an enchanting realm with the CALLIOPE. Candlesticks crafted from faceted Optic Crystal columns are brought to life by the tender glow of concealed LEDs, casting a romantic aura that dances both above and below. Exquisitely wrought metallic arms gracefully unfurl in…
A-Light has unveiled its Angle architectural luminaire that offers powerful indirect illumination in a slim profile. Angle is designed for high-ceiling applications and large spaces, including auditoriums and educational institutions, airports and transit outlets, natatoriums, sports complexes, lobbies, libraries, and museums. The high-performance luminaires feature an enhanced indirect asymmetric distribution that projects light up to…
Landscape Forms has developed Moment, a scalable and adaptable lighting line designed in collaboration with the celebrated design team at Yonoh Creative Studios, based in Valencia, Spain. Whether illuminating the sweep of a public square or lighting a landscaped path, the Moment line was designed to define and capture every step along the way. Rooted…
New York-based Leviton has promoted Randy Mortensen to Executive Vice President (EVP) of Global Distribution Sales and Marketing. In this new role, Mortensen will drive Leviton’s go-to-market strategy, focusing on providing greater customer reach, capitalizing on the demand for electrification and technology, and concentrating on the expanding data center category. Since joining Leviton in 2020,…