Ventola Projects’ LED VAvR Lighting & Experiential Technology Gains Visibility
Ventola Projects – a provider of advanced lighting and technology solutions for entertainment, retail, and commercial spaces worldwide – celebrated a series of completed and upcoming projects across the U.S. ahead of its participation at this year’s IAAPA Expo, held November 17-21 in Orlando. IAAPA, which stands for the International Association of Amusement Parks and Attractions, is a big draw for many LED lighting companies.
“IAAPA is always a huge event for us,” said Mick Ventola, CEO of Ventola Projects. “But while our attention is turning to Orlando, our teams have been extremely busy delivering new installations and preparing shipments for projects right across the States. It’s been one of our busiest periods yet.”
The company recently completed the Alley 2.0 project in Manchester, Iowa, which marks the latest in a growing list of entertainment and leisure venues powered by Ventola’s VAvR LED technology.
“The Alley 2.0 project has been a brilliant opportunity to raise the bar in what these entertainment venues can offer,” Ventola said. “We’ve refined the lighting design and control systems to create a dynamic, immersive experience that really captures the energy of the space.”
For example, as part of the experience solutions, projects can incorporate moving image tracking over facility branding, such as on bowling alleys to emphasize the bowling experience. The tracking technology can also track the movements of guests as they traverse the facility, providing the ultimate immersive experience.
Looking ahead, Ventola Projects is supplying equipment for three new corporate installations in partnership with Tele-Optics, part of the VAvR Global Alliance, all based in Tennessee.
Ventola noted, “Working with our alliance partners allows us to deliver local expertise backed by global innovation. It’s a model that’s really driving our U.S. expansion.”
The company is also finalizing shipments for two major family entertainment center (FEC) projects, one for Fun Factory in Hawaii and another large-scale venue recently confirmed in Florida.
“Both of these are exciting developments,” Ventola continued. “The shipments are planned for the end of this year and early 2026, and they’ll showcase just how versatile and impactful our lighting systems can be.”
He added, “We’re seeing more demand than ever for integrated lighting and control solutions that bring experiences to life. Between the projects now live and those in progress, it’s a really exciting time for Ventola Projects, and IAAPA will be the perfect place to share what’s next.”
