| |

Norwell Lighting Joins Elk Home

Elk Home Norwell 800

East Taunton, Mass.-based Norwell Lighting — which has a 70-year history of manufacturing exterior and interior decorative lighting primarily for the residential market — has been acquired by Elk Home, headquartered in Nesquehoning, Pa.

Only Norwell Lighting will join Elk Home. Its affiliated companies Ilex Lighting and Custom Metalcraft, both of which involve custom domestic manufacturing and serve the commercial and hospitality markets, will remain in Massachusetts. Norwell’s inventory has been relocated to the Elk Home’s distribution center in Rabun Gap, Ga., and customers can continue to purchase Norwell products through their existing sales channel.

“We look forward to the addition of Norwell products to our lighting portfolio,” said Todd Webb, CEO of Elk Home. “The heritage of Norwell’s quality, design, and attention to detail aligns with our strategic plan as we continue to elevate and enhance our lighting offering across all price points.”

“For Norwell to continue to compete in the residential market, I felt we need the backing of a larger organization who can take Norwell to the next level. I want to wish Elk the very best during this transition.” said Alan Indursky, President of Norwell.

Related Articles


Latest Articles

  • Alan Karen Receives Lifetime Achievement Award

    Alan Karen Receives Lifetime Achievement Award

    At the close of the Lighting One convention, Alan Karen of SATCO was announced as the recipient of the Lifetime Achievement Award. This year’s recipient of Lighting One’s Lifetime Achievement Award – Alan Karen of SATCO – was unable to be at the awards presentation in person due to a prior commitment, however, Lighting One created a special… Read More…

  • WAC Group Appoints Dhane Wald Territory Sales Manager

    WAC Group Appoints Dhane Wald Territory Sales Manager

    Wald’s family has been involved in the lighting industry for four generations. New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands. Wald’s father, Dirk, is the retired co-CEO of WAC Group and long-time Schonbek executive. Wald’s family has been involved in the lighting industry… Read More…