Light Forms Brings Visual Drama to Mixed-Reality Showroom
Pixel Artworks, a leading immersive experience studio, has launched The Lighthouse, a groundbreaking mixed-reality showroom located in the heart of Clerkenwell, Farringdon, England. This one-of-a-kind space brings together physical and virtual experiences, showcasing the agency’s innovative technology and creative expertise.
The Lighthouse serves as a dynamic platform for Pixel Artworks’ cutting-edge technology, including augmented reality (AR), mixed reality (MR), and holographic displays. The showroom features various bespoke spaces, offering brands a first-hand look at immersive technology in action. The space is designed to inspire businesses by demonstrating the possibilities of immersive experiences and how they can address real-world challenges.
The project’s main contractor, Thirdway, appointed manufacturer Light Forms to provide the solutions for the project as a lighting specialist alongside Pixel Artworks. Given that the showroom is connected to a commercial space, the lighting needed to be both adaptable and functional. In addition, it was essential for the lighting to reflect Pixel Artworks’ unique branding, showcasing the company’s capabilities and vision.
Light Forms supplied its Lightplane 1 linear luminaires with pixel-mapping technology that were custom-designed for the showroom. Spanning a total of 557 feet, the lighting installation features seamless custom joints that interlock the luminaires to form a single, unified piece. The result is a technically complex – yet visually striking – installation that enhances the showroom’s immersive atmosphere.
Pixel Artworks manages the lighting scenes in-house, providing the company with a blank canvas to create various lighting states to evoke different atmospheres.
Mark Ryan, Installations Director at Pixel Artworks said, “The Lighthouse is a perfect demonstration of what we do as a company. It’s an elevation of a traditional showroom, with the versatility to theme the space, create dynamic movement in the ceiling, and provide a unique and unexpected experience for our clients. The lighting installation we created with Light Forms helps truly bring the space to life. The result is a fully immersive, adaptable environment that meets the needs of our various experiences and elevates our clients’ perceptions of what’s achievable in the world of immersive tech.”
James Hall, Sales Director at Light Forms, added, “It was an honor to work with the talented teams at Pixel Artworks and Thirdway on this project. We were excited by the challenge of taking the initial concept and delivering custom lighting that met the team’s vision. This was a unique project for us, as we provided a complete package and managed the installation ourselves, bringing our specialist lighting expertise to the Pixel Artworks team.”
Project Credits
Client: Pixel Artworks
Designer & Contractor: Thirdway
Lighting Manufacturer: Light Forms
Photography: Collective Lines
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