Visual Comfort & Co. Names Shane Judd as President at Circa Lighting

August 20, 2022

Lighting manufacturer Visual Comfort & Co. has appointed Shane Judd to the executive Leadership team as President of Visual Comfort’s Direct Division – Circa Lighting. In this role, he will provide strategic leadership and overall direction for the Direct business, reporting directly to Visual Comfort founder and CEO Andy Singer.

According to Singer, “It’s an exciting time for our Direct business, as we continue to build out our footprint, develop new capabilities to better service our customers, while staying true to the vision and mission at Visual Comfort & Co. As we continue to accelerate our growth, we will need to invest further in adding key strategic talent and capabilities while growing and developing the talent within our organization.”

Circa Lighting founder Gale Singer will continue to play an important advisory role and channel her passion into making sure the company delivers exceptional customer experience at every touch point. She will also ensure that the culture and core brand values are front and center.

Prior to joining Visual Comfort & Co., Judd spent 24 years serving in a variety of roles at plumbing giant Kohler Company. During his tenure, he successfully launched Kohler’s eCommerce and Direct-to-Consumer businesses across digital and store channels. Judd is reportedly a passionate leader and developer of talent and believes strongly in the importance of engagement and a thriving culture.

Over the coming months, Circa Lighting and Visual Comfort will unify under the Visual Comfort & Co. brand. Circa Lighting showrooms will transition to Visual Comfort Lighting Studios. By early 2023, the two brands will have one website, visualcomfort.com that will service both their direct to consumer and trade business as well as B2B customers.