As of October 1, Garching-based lighting company LEDVANCE has merged its global brand management and corporate communications departments. LEDVANCE’s current Head of Global Brand Management, Vivian Lee-Lauss, is leading the newly combined unit as Head of Global Branding and Communications bringing the two areas closer together, which will support a holistic approach and anchor the corporate identity even better in LEDVANCE’s communications.
Vivian Lee-Lauss was recently appointed Head of Global Brand Management. As one of her first major projects, she drove the comprehensive brand repositioning including the new tagline “Power Through Light” putting the company’s three key stakeholders at the forefront: its customers, the planet and its employees.
As new Head of Global Branding and Communications she has now taken over the lead for the new joint department of brand and communications. She has been with the company for five years after positions at Kraft Heinz and as an external consultant for BMW.
“Brand and Corporate Communications have also worked hand-in-hand in the past, but now that they are united under one roof, we have even more opportunities for synergies in building our brand and corporate image,” says Vivian Lee-Lauss, Head of Global Branding and Communications. “In addition to my plans for Brand in 2024 and beyond, my vision for Communications moving forward is to include more global content and coverage, to broaden the scope of our media relationships, to increase engagement with our target audience and to balance reaction with proactive steering to ensure that our top strategic priorities are getting the airtime they deserve.”Vivian Lee-Lauss,
Head of Global Branding and Communications
The merging of the branding and communications departments follows the departure of the previous Head of Corporate Communications, Lars Stühlen, who decided to embark on new challenges as of October 1 after 16 years with LEDVANCDE and OSRAM.
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To reflect the major developments at LEDVANCE over the seven years since its founding, the company has unveiled comprehensive brand repositioning, including a new tagline – “Power Through Light” – that puts LEDVANCE’s three key stakeholders at the forefront: customers, the planet, and employees.