| |

U.S. Pole Company Changes Name, Adds 3 New Brands

California-based domestic lighting manufacturer U.S. Pole Company, Inc. has changed its name to U.S. Outdoor Lighting™, reflecting the company’s complete portfolio of outdoor lighting products and its evolving position in the market. In addition, the company has unveiled three new supporting brands to the family: Amerilume, budget friendly site and area lighting; Ameriscape, professional landscape lighting, and U.S. Sport Lighting, precision court lighting.

As a part of this transition, the company affirms that Sun Valley and U.S. Architectural Lighting will remain at the core of its business. Both brands continue to represent decades of industry experience, design excellence, and superior performance. This expanded product range and family of brands under U.S. Outdoor Lighting represent the next generation of lighting solutions to meet the complete needs of the demanding outdoor lighting spaces.

Founded by Joe Straus in 1984, U.S. Pole remains committed to its core values of high-quality manufacturing, proudly featuring an extensive line of products made in the USA..

Dennis Wells, CEO, said, “While the company’s foundation remains the same, our vision is evolving, and we have reengineered ourselves to compete in today’s market with product, service, and technology advancements.”

Related articles

U.S. Architectural Lighting Introduces AXIM Series of Contemporary Columns and Bollards for Expanded Outdoor Pedestrian Applications

Related Articles


Latest Articles

  • Besal Fund Awards $115,000 in Scholarships for the 2025-2026 Academic Year

    Besal Fund Awards $115,000 in Scholarships for the 2025-2026 Academic Year

    The Robert J. Besal Memorial Education Fund (Besal Fund), a trust established to provide a continuing scholarship program for the advancement of education in illuminating engineering disciplines, is proud to announce the recipients of its scholarships for the 2025-2026 academic year. This year, the Besal Fund has awarded 15 scholarships, totaling $115,000, to students from participating schools…. Read More…

  • Vari-Lite’s VLHive Innovation Debuts on The Wombats Tour

    Vari-Lite’s VLHive Innovation Debuts on The Wombats Tour

    Indie rock icons The Wombats are currently touring with a bold new visual identity, powered by the first touring deployment of the VLHive 151 Digital FX lighting fixture from Vari-Lite, originators of the modern moving head lighting fixture and Signify entertainment lighting brand. The show has been designed by lighting designer Rosie Haigh, who is also Vari-Lite… Read More…