| |

U.S. Pole Company Changes Name, Adds 3 New Brands

US Pole Revised 800

California-based domestic lighting manufacturer U.S. Pole Company, Inc. has changed its name to U.S. Outdoor Lighting™, reflecting the company’s complete portfolio of outdoor lighting products and its evolving position in the market. In addition, the company has unveiled three new supporting brands to the family: Amerilume, budget friendly site and area lighting; Ameriscape, professional landscape lighting, and U.S. Sport Lighting, precision court lighting.

As a part of this transition, the company affirms that Sun Valley and U.S. Architectural Lighting will remain at the core of its business. Both brands continue to represent decades of industry experience, design excellence, and superior performance. This expanded product range and family of brands under U.S. Outdoor Lighting represent the next generation of lighting solutions to meet the complete needs of the demanding outdoor lighting spaces.

Founded by Joe Straus in 1984, U.S. Pole remains committed to its core values of high-quality manufacturing, proudly featuring an extensive line of products made in the USA..

Dennis Wells, CEO, said, “While the company’s foundation remains the same, our vision is evolving, and we have reengineered ourselves to compete in today’s market with product, service, and technology advancements.”

Related articles

U.S. Architectural Lighting Introduces AXIM Series of Contemporary Columns and Bollards for Expanded Outdoor Pedestrian Applications

Related Articles


Latest Articles

  • WAC Group Appoints Greg Barrett Director of Commercial Lighting Systems

    WAC Group Appoints Greg Barrett Director of Commercial Lighting Systems

    On the heels of launching its commercial specification-grade WAC Architectural brand this month, WAC Group has appointed Greg Barrett as director of commercial lighting systems. Barrett has more than 20 years of experience in lighting and control systems, working for companies such as Savant, USAI Lighting, Ecosense, and Ketra in roles that range from product management and specifier development Read More…

  • Sonepar’s North Coast President Cory McCulloch Retires

    Sonepar’s North Coast President Cory McCulloch Retires

    Seattle-based North Coast Electric, a subsidiary of Sonepar, has announced the retirement of President Cory McCulloch, following a distinguished career spanning four decades with the company and within the electrical distribution industry. McCulloch began his career at North Coast in 1985 as a truck driver, advancing through roles in counter, inside and outside sales, as Read More…