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U.S. Pole Company Changes Name, Adds 3 New Brands

California-based domestic lighting manufacturer U.S. Pole Company, Inc. has changed its name to U.S. Outdoor Lighting™, reflecting the company’s complete portfolio of outdoor lighting products and its evolving position in the market. In addition, the company has unveiled three new supporting brands to the family: Amerilume, budget friendly site and area lighting; Ameriscape, professional landscape lighting, and U.S. Sport Lighting, precision court lighting.

As a part of this transition, the company affirms that Sun Valley and U.S. Architectural Lighting will remain at the core of its business. Both brands continue to represent decades of industry experience, design excellence, and superior performance. This expanded product range and family of brands under U.S. Outdoor Lighting represent the next generation of lighting solutions to meet the complete needs of the demanding outdoor lighting spaces.

Founded by Joe Straus in 1984, U.S. Pole remains committed to its core values of high-quality manufacturing, proudly featuring an extensive line of products made in the USA..

Dennis Wells, CEO, said, “While the company’s foundation remains the same, our vision is evolving, and we have reengineered ourselves to compete in today’s market with product, service, and technology advancements.”

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