Welcoming John Gunderson to US Lighting Trends (USLT)
By Line Goyette
We are excited to announce that John Gunderson has joined the US Lighting Trends team as a new senior contributor. John brings over 25 years of senior leadership experience in category management, sales, marketing, pricing, and analytics, having worked with industry leaders such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, and EIS-INC.
In his new role, John will not only be optimizing our marketing strategies and helping drive our advertising initiatives but also contributing his unique insights to our editorial content. His extensive background in B2B distribution and his deep understanding of the industry will provide invaluable perspectives, particularly from the distributor’s viewpoint.
John’s expertise will help us create content that adds value to lighting manufacturers, specifiers, and project managers, focusing on topics like complete submittals and value engineering support. His articles will offer practical strategies to help our partners hold specifications with contractors and maximize their project outcomes.
USLT Value Proposition
As part of our ongoing efforts to support our partners, we are offering special discounted rates for the remainder of the year to increase visibility—especially beneficial for companies that leverage utility-driven rebate programs and end-of-year upgrades. We are also planning for 2025 and invite you to ask about strategies to support new product introductions and explore unique editorial and advertising integrated opportunities.
John’s first articles will be launched next month, offering fresh insights that we believe will enhance your engagement with USLT. Keep an eye out for these and feel free to reach out to John directly at jgunderson@uslightingtrends.com to learn more about how his expertise can help drive your business forward.
We look forward to the innovative contributions John will bring to USLT and the positive impact he will have on our community.
Welcome aboard, John!
CTA:
- Special Rates: Take advantage of discounted rates for enhanced visibility through the end of the year.
- 2025 Planning: Start planning now for the coming year with tailored strategies.
- Product Introductions: Ask about strategies to support your new product launches.
- Integrated Opportunities: Explore unique editorial and advertising opportunities with USLT.
We’re excited about the new ideas and growth this collaboration will bring.
To communicate with John: jgunderson@uslightingtrends.com
