Dynamic Sports Lighting Heightens Excitement for NFL Ravens Fans
In an age where sports players are treated like rock stars, it’s fitting that the stadiums they play in recreate the visual excitement and high energy of a concert for fans by utilizing dynamic sports lighting, animation, and even pyrotechnics.
The NFL’s Baltimore Ravens successfully implemented this new type of immersive environment for its fans at its world-class M&T Bank Stadium in Maryland as detailed in an article posted on BaltimoreRavens.com. Through innovative lighting choices and other crowd-engaging effects, the Baltimore Ravens have created an unparalleled experience that heightens fan involvement while raising the energy and vibe supporting the players on the city’s popular team.
The Baltimore Ravens have essentially turned M&T Bank Stadium into an entertainment facility through the strategic implementation of lighting products from companies such as Pixmob – thousands of its NOVA lights were strapped to stadium handrails and thousands more throughout the stadium – plus 60 color-changing LED sports lights from Musco. The color-changing ability allows for multiple scenes to be created to celebrate winning plays as well as the halftime show.
“Our job is to inject extra energy and excitement into gameday, and our investments over the years in video boards, high-end animations, 4k cameras, stadium lighting, light-up wristbands, and fireworks together create a ‘wow’ factor at our house. We hope they create that extra decibel that fires up our team and impact our opponents,” said Jay O’Brien, Vice President of Broadcasting & Gameday Productions, in the article.
Other lighting effects Ravens fans experience include a red, white, and blue color scheme during the national anthem as well as its famous “Purple Rising” special effect.
“We always try to continue to enhance the gameday experience, especially at night games that have become a really big part of our fan experience,” noted Brad Downs, Senior VP/Marketing, in the article.
The dynamic lighting system creates an exciting environment that is unique to those fans attending a Ravens game live.
“We used the new lights a lot during the game. I think they looked great when the stadium lights were out, and they even made an impact when we had the stadium lights on during breaks. The goal is to continue to add elements to our gameday that you can only get in stadium. We want to differentiate our experience and contribute to the home field advantage. We want our fans to know they need to be there every game, especially at night games, when we can do things like this.”
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