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  • baucore 800
    News

    Webinar Details New CRM Tool for Lighting Agents

    A free three-part webinar series highlighting Baucore Inbox addresses the administrative bottleneck consuming lighting rep agencies’ sales teams and proposes a solution. San Francisco-based Baucore – a Salesforce-native, project-driven CRM built for building materials manufacturers, distributors, and rep agencies – will host a three-part webinar series “Baucore for Agencies” for lighting rep agencies that details…

    Read More Webinar Details New CRM Tool for Lighting AgentsContinue

  • ktr 800
    News | People

    KTR Expands Mid-Atlantic Reach With 2 Hires

    The New York-based lighting agency KTR Associates has added two lighting professionals who will serve the Pennsylvania, Washington, D.C., Maryland and Virginia markets. Lighting agency KTR Associates is expanding its coverage and expertise with the addition of two seasoned lighting professionals who bring different skillsets to the team: Mirko Powell and Thomas Spicher. Noted Jon…

    Read More KTR Expands Mid-Atlantic Reach With 2 HiresContinue

  • Lux by Control4
    Lighting Controls | Products

    Lux by Control4 Delivers Smooth Control, Cleaner Wiring

    Lux by Control4 features architectural lighting control with efficient installation, quality materials, and precision engineering.

    Read More Lux by Control4 Delivers Smooth Control, Cleaner WiringContinue

  • DALS 10-ft tape light dot free
    Indoor Fixtures | Products

    Dals COB Tape Kit Offers High‑Density, Dot‑Free Lighting

    The 10-foot COB tape kit from Dals features uniform, dot-free lighting with adjustable color temperatures, ideal for architectural applications.

    Read More Dals COB Tape Kit Offers High‑Density, Dot‑Free LightingContinue

  • SATCO's new additions to its temporary work light portfolio
    Outdoor Fixtures/Lamps | Products

    New SATCO Work‑Light Options Support Changing Construction Layouts

    SATCO’s new work light options feature durable construction and versatile mounting solutions, suitable for temporary work environments and changing layouts.

    Read More New SATCO Work‑Light Options Support Changing Construction LayoutsContinue

  • optique rozino grazer
    Indoor Fixtures | Products

    Optique Introduces Paintable, High‑Output Rozino Grazers

    Optique Lighting’s Rozino Mud-In Wall Grazers provide powerful vertical illumination while integrating seamlessly into modern interior spaces.

    Read More Optique Introduces Paintable, High‑Output Rozino GrazersContinue

  • specified or forgotten 800
    Business Insights | Featured

    New Report on Marketing Effectiveness in Architectural Lighting

    The free report examines what tariffs, AI-mediated discovery, and channel consolidation are doing to the way the industry wins work through 2027. Cincinnati-based brand strategy and marketing firm W.Bradford has published “Specified or Forgotten,” an industry report on the state of marketing effectiveness in commercial and architectural lighting. The report examines what tariffs, AI-mediated discovery,…

    Read More New Report on Marketing Effectiveness in Architectural LightingContinue

  • Eureka expands its Mika family
    Indoor Fixtures | Products

    Eureka’s Mika Boosts Output, Expands Options

    The Mika family by Eureka has been updated for better performance and design flexibility, featuring new sizes and RGBW options for diverse lighting solutions.

    Read More Eureka’s Mika Boosts Output, Expands OptionsContinue

  • sourcery 800
    News

    Software Partnership Helps Lighting Designers & Reps

    Sourcery and OASIS Sales Software have announced a partnership connecting Sourcery’s lighting specification platform with OASIS, the operating system behind many lighting-focused rep agencies in North America. The partnership links Sourcery’s specification workspace – where lighting designers discover products and build project schedules – with OASIS, the operating platform behind a majority of lighting-focused rep…

    Read More Software Partnership Helps Lighting Designers & RepsContinue

  • Hydrel SAF Aurora gradient in airport terminal
    Indoor Fixtures | Products

    Hydrel SAF Aurora Adds Refined Gradient Control to Platform

    The SAF Aurora from Hydrel features innovative dual-beam technology for improved gradient control, ideal for lighting surfaces like bridges and transit hubs.

    Read More Hydrel SAF Aurora Adds Refined Gradient Control to PlatformContinue

  • Halco Topaz Gooseneck Wall Mount
    Outdoor Fixtures/Lamps | Products

    Topaz Gooseneck Combines Output Control, Durable Construction

    With an integrated photocell and multiple aiming options, the Topaz Gooseneck supports effective lighting strategies across various outdoor applications.

    Read More Topaz Gooseneck Combines Output Control, Durable ConstructionContinue

  • bell and mccoy 800
    News

    Bell & McCoy Expands Presence in Tennessee

    Factory Sales Agency (FSA) is now Bell & McCoy Lighting and Controls Tennessee. Nashville-based Factory Sales Agency (FSA) – which serves the Nashville, Knoxville and Chattanooga areas – has been acquired by Texas-based Bell & McCoy Lighting and Controls and has been rebranded. According to an announcement by Bell & McCoy, “The acquisition represents another…

    Read More Bell & McCoy Expands Presence in TennesseeContinue

  • multifamily 800
    Business Insights | Featured | News

    The Latest Data in the Multifamily Sector

    While multifamily construction remains a steady segment, there are factors tempering its growth. The years 2021 and 2022 were boom times for the multifamily category as a result of pent-up demand and cultural shifts after the pandemic, but that momentum gradually ebbed as projects in the pipeline back then have reached completion. According to Q2…

    Read More The Latest Data in the Multifamily SectorContinue

  • Color Fusion from TINSL by American Lighting
    Outdoor Fixtures/Lamps | Products

    Color Fusion Brings Pro‑Grade RGBW to Seasonal Installations

    Prepare for the holiday season with Color Fusion from TINSL, offering RGBW lighting for seamless seasonal installations with straightforward 120V operation.

    Read More Color Fusion Brings Pro‑Grade RGBW to Seasonal InstallationsContinue

  • How Is Q3 Shaping Up for Your Business?
    Business Insights | Featured | News

    How Is Q3 Shaping Up for Your Business?

    Share your experience through the Q3 Pulse of Lighting survey to find out whether your company is performing like others in the field or if there are potential niches for success worth exploring. There doesn’t seem to have been a lot of positive financial momentum this year, but we’re hopeful that the latter part of…

    Read More How Is Q3 Shaping Up for Your Business?Continue

  • john lacorte 800
    Business Insights | Featured

    What Will a Lighting OEM Look Like in 2036?

    Industry veteran John LaCorte weighs in on the next big thing that will disrupt lighting: AI. By John LaCorte I have spent over 17 years in lighting, working on both the fixture and component sides of the business. I lived through the LED transition, and I think we may be at the beginning of another…

    Read More What Will a Lighting OEM Look Like in 2036?Continue

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