|

New Resource for Lighting & Design Firms in the Built Environment

Direct Media Strategies is a new marketing support communications service from renowned writer and publicity maven in the architectural space Vilma Barr of Barr Publications & Editorial Services (BPES).  Direct Media Strategies will write and distribute blogs and newsletters for firms that design and construct in the built environment. This specialized service will bring a professional editorial approach to create informative and thoughtful transmittals to present a firm’s work to the media and decision-makers in the marketplace.

Direct Media Strategies reaches print and electronic magazines and journals and business leaders to bring attention to designers and builders about their firms and their work. The firm highlights and transmits topics that will draw the attention of editors, readers, and viewers with a format directed to a targeted audience with a blog or newsletter.

Through Direct Media Strategies, Barr applies her extensive experience as a journalist for periodicals and author of books covering the built environment and as a communications director for design firms.

In addition to blogs and newsletters, Direct Media Strategies provides social media support, public relations, direct mail services, product support materials, exhibit design and event promotional services, content development of books, and video presentations.

For more information and examples of Direct Media Strategies previous work, click here  

Related Articles


Latest Articles

  • In Memoriam: Michael Doyle Leech of Stuart C. Irby Co.

    In Memoriam: Michael Doyle Leech of Stuart C. Irby Co.

    Michael Doyle Leech, age 72 of Franklin, Tenn., passed away on February 16, 2026. Rob Taylor, President of Sonepar Americas (which includes Irby) said, “Mike was a proud veteran and a devoted family man, qualities that shaped the way he led, served, and cared for the people around him. Few people have embodied dedication and Read More…

  • 3D Printing: Inside Lighting’s Next Revolution

    3D Printing: Inside Lighting’s Next Revolution

    While 3D printing in mass production was once a dream, advancements in the technology have moved it more into the mainstream. The technique, which is also referred to as additive manufacturing, has rapidly evolved from a niche prototyping tool into a transformative production method for many sectors, including the lighting industry. As manufacturers confront supply‑chain Read More…