ETI Lighting Rebrands With New Logo, Color Palette, and Name
Wheeling, Ill.-based manufacturer ETI Lighting (ETI) has unveiled new branding, featuring a new logo, color palette, and name. Formerly known as ETi Solid State Lighting, Inc., the company will now be known as ETI Lighting, reflecting its commitment to innovation and excellence within the lighting industry.
The new branding is a significant milestone for ETI Lighting, symbolizing the company’s evolution and growth in the North American market. The refreshed logo and color palette are a modern update of the original branding, paying homage to its legacy as a leading manufacturer of LED luminaires while embracing the future with a renewed sense of energy and purpose.
“We’re excited to introduce our new brand identity, which underscores our dedication to providing cutting-edge lighting solutions,” says Liana Bellina, Director of Marketing. “With this brand refresh, we aim to better communicate our values and vision to our customers and partners. Our new brand identity not only reflects our past achievements but also sets the stage for our future growth and innovation.”
Adds Eva Chan, CEO of ETI Lighting, “This re-brand represents an exciting new chapter for ETI, as we reaffirm our commitment to innovation and customer satisfaction while staying true to our core values.”
The new branding will be implemented across all of ETI Lighting’s products, marketing materials, and digital platforms, providing a cohesive and modern look that reflects the company’s position as a leader in the lighting industry and holder of groundbreaking patents such as the NightLight®, SpinLight, and TwistFit series. The company will retain the legal name of ETi Solid State Lighting, Inc.
