|

Atrium Ltd & alphaLED Enhance Partnership

AtriumAlpha 800

As a leading independent project lighting specialist headquartered in the U.K., Atrium will now represent U.K.-based architectural LED lighting manufacturer alphaLED. Atrium has historically represented alphaLED throughout Scotland, however, based on a successful long-standing collaboration between the companies, this partnership has been enhanced and extended into England and Wales.

For Atrium, this is the first exclusive partnership with a U.K.-based manufacturer, a strategic decision that strongly aligns with the increasing interest and demands from the specification market for more environmentally conscious, sustainable, and circular lighting solutions.

The extension to the existing agreement brings the popular alphaLED brand to the forefront of the design community with a solid sales infrastructure to support projects.

Mike Wylie, Sales Manager for Atrium commented, “We’ve been working with alphaLED for many years, covering the specification sector in Scotland and it is exciting for us to now present alphaLED in England and Wales, too. The extended partnership will allow us to offer a very high level of service to our customers through the high quality (product as well as light quality) that has been synonymous with the alphaLED brand, as well as the fast deliveries that can be achieved thanks to their U.K. production facility.”

Gary Lyon, Director of alphaLED added, “We are delighted to have Atrium as an exclusive partner of the alphaLED brand in the U.K. With our collective focus on the quality of light, something which is underpinned by our product portfolio, and technology within, we are confident this partnership will best service the market and their projects.”

Related Articles


Latest Articles

  • Sonepar Consolidates Regional Structure

    Sonepar Consolidates Regional Structure

    Sonepar is moving from three regions to a two-region structure for greater collaboration and agility in serving large contractors and customers in strategic verticals. Charleston, S.C.-based Sonepar is evolving its U.S. regional structure from three regions to two. The company believes a two-region structure will accelerate operational alignment and collaboration across its U.S. businesses and… Read More…

  • Häfele Canada Appoints Dave Stojni CEO

    Häfele Canada Appoints Dave Stojni CEO

    The industry leader joins the global lighting and hardware company to lead its next phase of growth in Canada. Burlington, Ontario-based Häfele Canada has appointed Dave Stojni as CEO and Managing Director. Stojni joins the company from senior leadership roles at two of Canada’s building products leaders, bringing a career built on customer relationships, business… Read More…