|

Atrium Ltd & alphaLED Enhance Partnership

AtriumAlpha 800

As a leading independent project lighting specialist headquartered in the U.K., Atrium will now represent U.K.-based architectural LED lighting manufacturer alphaLED. Atrium has historically represented alphaLED throughout Scotland, however, based on a successful long-standing collaboration between the companies, this partnership has been enhanced and extended into England and Wales.

For Atrium, this is the first exclusive partnership with a U.K.-based manufacturer, a strategic decision that strongly aligns with the increasing interest and demands from the specification market for more environmentally conscious, sustainable, and circular lighting solutions.

The extension to the existing agreement brings the popular alphaLED brand to the forefront of the design community with a solid sales infrastructure to support projects.

Mike Wylie, Sales Manager for Atrium commented, “We’ve been working with alphaLED for many years, covering the specification sector in Scotland and it is exciting for us to now present alphaLED in England and Wales, too. The extended partnership will allow us to offer a very high level of service to our customers through the high quality (product as well as light quality) that has been synonymous with the alphaLED brand, as well as the fast deliveries that can be achieved thanks to their U.K. production facility.”

Gary Lyon, Director of alphaLED added, “We are delighted to have Atrium as an exclusive partner of the alphaLED brand in the U.K. With our collective focus on the quality of light, something which is underpinned by our product portfolio, and technology within, we are confident this partnership will best service the market and their projects.”

Related Articles


Latest Articles

  • MaxLite Hires Amber Headley as VP/Sales – South Region

    MaxLite Hires Amber Headley as VP/Sales – South Region

    As part of its new C&I regional sales alignment across the North, South, and West, Jersey-based MaxLite has hired MaxLite as Vice President of Sales – South Region, leading the Southeast and South Central markets. Headley brings more than 15 years of industry experience across lighting manufacturing and electrical distribution, including leadership roles with City Read More…

  • California Lighting Sales Announces New Leadership Team

    California Lighting Sales Announces New Leadership Team

    California Lighting Sales is moving forward under the leadership of principals Dave Klevens, Michael David, and David Burandt. Together, they are focused on strengthening the firm’s market presence while continuing to deliver dependable, quality representation across Southern California. This next phase, referred to internally as CLS 4.0, reflects the company’s fourth generation of ownership and Read More…