DMF Lighting Expands Partnership with VITAL for 2025, Offering Dealers New Business-Building Benefits

DMF Lighting, the leader in modular lighting in the custom integration channel, today announced an expanded partnership with business advisory firm VITAL, reinforcing its commitment to dealer success through a robust offering of complimentary resources and training in 2025.

Building on the success of its VITAL Affiliate Membership program, DMF Lighting is introducing a new suite of exclusive benefits designed to elevate dealer performance, sharpen sales strategies, and drive business growth. The 2025 program includes access to workshops, a one-on-one business advisory session, and a comprehensive, downloadable Sales Mastery Tool-Kit—all offered at no cost to DMF dealers.

“At DMF, we’re committed to being our dealers’ No. 1 partner,” said Mike Libman, Sales Vice President – Custom Integrators, DMF Lighting. “By expanding our partnership with VITAL, we’re equipping dealers with actionable business strategies, sales tools, and direct access to experts who can help them navigate today’s evolving market.”

DMF Lighting + VITAL Dealer Benefits:

• 2 – 90-Minute Educational Workshops:
  • Strategic Sales Success Workshop – May 15, 2025: Dealers will learn how to boost close ratios and job size without working harder.
  • Business Excellence Workshop – June 26, 2025: Dealers will gain clear business management insight to help make informed, profitable decisions.
• Complimentary One-on-One Business Strategy Session: 45-minute strategic session with a VITAL coach: Confidential, tailored advice to address each dealer’s unique challenges.
•  Sales Mastery Tool-Kit: Exclusive dealer resources include a Sales Mastery Cheat Sheet: 14 Simple Unlocks for Massive Sales Results, Overcoming Objections Guide, and Qualifying Mastery Guide.

“DMF Lighting has always put its dealers first, and this program proves it,” said Matt Bernath, President of VITAL. “We’re proud to provide CI professionals with the kind of training and support that sparks real growth and profitability.”

DMF Lighting dealers should contact their regional sales managers for additional information and registration details. 

More information from DMF Lighting