|

Q4 Pulse of Lighting Survey Now Open – Respond by Dec 19

Pulse of Lighting

By: David Gordon

As the quarter and year comes to a close, it reminds me that it’s time for the Q4 Pulse of Lighting survey.

The Q3 survey revealed, essentially, a flat market, based upon input from over 200 industry lighting professionals. Further, they projected a comparable Q4. Did it deliver, exceed, or underperform?

The question is, “what was Q4 for you?”

And what are you projecting for 2025?

The overall commercial construction market, excluding the data center market, was very “challenged” and there are indications that it was flat, if not down. Further many had projects that were stymied / delayed due to switchgear issues, some projects were delayed due to labor, and interest rates delayed construction starts. Additionally, the residential market is slow due to interest rates.

All of this has combined to slow, and perhaps retract, for most companies. The result, unfortunately, has seen a number of lighting manufacturers reduce / change personnel.

But, on the bright side, while the market isn’t growing, individual companies can grow by taking share. There are some companies that are mastering the art of being easy to business, building brand, developing innovative products, and offering a value proposition. There are lighting agents that are creating demand and “out-selling” their competitors … and their competitors’ manufacturers. Manufacturer reps with lighting lines have sharpened their skills at calling on contractors and perfecting their project value-engineering skills.

2025 promises to be a “knife fight.” The market won’t “giveth” so manufacturers, reps / agents, and distributors will need to take share … unless they are satisfied with servicing demand.

Share

The Q4 2024 Pulse of Lighting survey is now open. If you have 1-3 minutes over the next week, we would appreciate you sharing your Q4 performance and 2025 outlook.

All input is confidential. Respondents have the opportunity to request a free copy of the report later this month.

We need your input by Thursday, December 19th.

Thank you for your support and we look forward to sharing the results.

Related Articles


Latest Articles

  • Charlie Bradburn Appointed President of Sonepar’s Viking Electric

    Charlie Bradburn Appointed President of Sonepar’s Viking Electric

    Charleston, S.C.-based Sonepar has appointed Charlie Bradburn as President of Viking Electric, a Sonepar company serving customers across Minnesota, Wisconsin, and Chicago. Viking Electric operates 23 branch locations and employs over 900 associates, providing exceptional services and logistical solutions to residential and commercial electrical contractors, as well as the industrial market. Bradburn joins Viking Electric… Read More…

  • Elemental LED Names Director of Business Development for Lucetta CI

    Elemental LED Names Director of Business Development for Lucetta CI

    Nevada-based manufacturer Elemental LED has appointed Rob Doherty as Director/Business Development, Custom Integration. This strategic addition to the sales team will strengthen Elemental LED’s presence and support for customers in its Lucetta CI, Custom Integration division. With a track record spanning decades, Doherty has earned a reputation for building client relationships and accelerating sales in… Read More…